Performance Marketing Lead

We’re looking for a data-obsessed Performance Marketing Manager who thrives on experimentation, optimization, and scaling paid campaigns. In this role, you will plan, launch, optimize, and scale high-performing digital campaigns across multiple advertising platforms, while working closely with creative, analytics, product, and CRM teams to drive customer acquisition and revenue growth. You’ll play a key role in turning marketing spend into measurable business outcomes.

Responsibilities

Plan, launch, and manage paid campaigns across Meta Ads, Google Ads (Search, Display, PMax, Demand Gen, YouTube), and Microsoft Bing Ads; Build high-performing campaign structures including ad sets, audiences, ad groups, creatives, and bidding strategies; Design and run A/B tests on creatives, messaging, landing pages, and audience segments; Manage campaign budgets and pacing to maximize ROI and scale profitable campaigns; Continuously optimize campaigns to improve CPA, ROAS, CTR, CPC, Conversion Rate, and LTV; Identify high-performing audience segments and scale winning campaigns; Conduct keyword research, audience segmentation, and competitor benchmarking; Implement advanced targeting strategies including retargeting, lookalike audiences, and custom segments; Set up and manage tracking via Google Tag Manager, Google Analytics 4, Meta Pixel, and Bing UET; Monitor funnel performance and attribution models across channels; Prepare weekly and monthly performance reports with actionable insights; Identify opportunities to improve conversion funnels and campaign efficiency; Collaborate with design and content teams to develop high-performing ad creatives; Provide data-driven creative briefs based on campaign insights; Work with product and CRO teams to optimize landing pages and improve conversion rates

Requirements

Relevant Experience required: 2-4 Years; 2–4 Years in the Trenches: You’ve managed significant monthly spends and have the receipts to prove your success; B.Tech/B.E. from a Tier 1 Institute (IIT, NIT, or equivalent); Strong expertise in Meta Ads Manager (Facebook & Instagram); Proficiency in Google Ads (Search, Display, PMax, YouTube, Demand Gen); Experience managing campaigns on Microsoft Advertising (Bing Ads); Strong understanding of campaign objectives, bidding strategies, and audience targeting; Experience with Google Analytics 4, Google Tag Manager, and tracking pixels; Strong analytical skills with proficiency in Excel / Google Sheets; Experience running A/B tests and interpreting campaign performance data

Nice to have

Experience with additional platforms such as LinkedIn Ads, TikTok Ads, Snapchat Ads, or programmatic DSPs; Experience in SaaS, AdTech, D2C, Creator Economy, or Growth Marketing environments; Familiarity with CRM tools like HubSpot, Zoho, Salesforce, or customer lifecycle platforms; Basic knowledge of SQL or Python for marketing data analysis