Performance Marketing Lead

Dentology is the UK's leading patient acquisition partner for high-end cosmetic dental practices, and has just launched in the US. The role owns paid performance for clients across the UK and US, measured on consultations booked by ads, patient quality, and the treatment revenue that follows. The role is a senior, hands-on seat that involves running accounts daily, deciding creative, writing scripts, and, as the team grows, leading it.

Responsibilities

Run Meta accounts hands-on across a portfolio of UK and US practices; Creative direction and scripting, writing clinician-led, direct-response scripts against proven angles for each treatment; Build Google Ads, from the first campaigns to a channel every client can add; Client-facing on anything ads-related, joining performance conversations while Client Success owns the relationship; Bring marketing insight to landing pages and funnels, while the team builds them; Run Dentology's own B2B ads; Over time, build out reactivation and nurture campaigns

Requirements

Meta Ads for local lead gen: has run accounts, majority at £2-5k ($3-6k) a month, some up to 40k/mo ad spend, with strong CAC and ROAS; Google Ads: has run Google search campaigns; Knows why an ad converts, builds on proven frameworks, and knows what good hooks, angles and formats look like; First-hand command of accounts, knows the numbers without looking them up and can defend every decision; Client-capable, comfortable explaining performance to a practice owner; The hands-on operator and the person who grows the function, both in that order

Nice to have

Dental or healthcare background; US market experience; Email and SMS nurture experience; Experience leading other media buyers

Benefits

Own the results from day one, with the accounts and creative as your own; Build a Google Ads channel from scratch; See what your work earns, with the platform tracking every lead from ad to treatment revenue; A proven formula and real spend, with years of winning scripts and angles to build from; Two markets, with the US launch being where the growth is; Access to operators who coach the marketing and sales teams; A platform team of in-house engineers building the analytics and automation you specify