Planner 360

The Planner is responsible for transforming client briefs into integrated, insight-driven media strategies that deliver measurable business impact. This role leads the end-to-end planning process across traditional and digital channels, ensuring data-backed decision-making, strategic alignment, and budget efficiency. The Planner collaborates closely with buyers, internal stakeholders, and clients, playing a key role in campaign design, vendor negotiations, and performance analysis.

Responsibilities

Analyze client briefs and develop strategic media plans aligned with brand objectives and performance KPIs; Conduct in-depth audience segmentation and brand persona analysis using data from Nielsen, Ipsos, Integra metrics, Adintel, Tabscan, Ibope, CDI and proprietary sources; Negotiate rates and inventory with media vendors to ensure cost-efficiency and delivery against plan; Maintain healthy performance benchmarks and monitor the point of diminishing returns in media investments; Identify and recommend innovative media opportunities and non-traditional placements that add strategic value; Supervise buyers, ensuring proper campaign execution, on-time implementation, and alignment with approved strategies; Elevate media performance and spend report developed by Account Executives tying back to campaign objectives and providing clear, strategic insights to clients; Lead media flowchart development and ensure budgets, KPIs, and timelines are accurate and consistently updated; Forecast investment and media delivery to avoid budget deviations, and coordinate with finance and systems to ensure monthly contracted spend matches execution; Support the Account Director in client-facing meetings, and lead presentations when needed to optimize time and team capacity; Join activation or integration events to ensure brand message and media strategy are being properly executed

Requirements

Bachelor’s degree in Communications, Advertising, Marketing or Business Administration; 2–3 years of experience as a media planner in an agency or media-related environment; Proficient in audience and media planning tools such as Nielsen, Ipsos, Adintel, Integrametrics, Intersoft, Tabscan; Strong Excel skills (pivot tables, formulas, charts, filters) and proficiency in PowerPoint; Strong attention to detail and organizational skills; Clear and assertive communication; ability to work well in teams; Intermediate to advanced English proficiency (spoken and written)

Nice to have

Google Ads; Meta Blueprint; Other digital planning/analytics credentials

Benefits

Access to global WPP Media and WPP networks; Employee resource groups; Frequent in-office events; Opportunities to pursue passions, grow networks, and learn at the cutting edge of marketing and advertising; Accommodations or flexibility available upon discussion