Platform Marketing Lead

We're looking for a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through Affirm's platform and ISV channels. You'll identify the right marketing channels for each opportunity, build integrated campaigns, and use performance data to improve results. You'll work directly with platform partners and cross-functional Affirm teams to turn merchant insights and business goals into programs that drive acquisition, launch, activation, pipeline, GMV, and revenue. This is a hands-on role.

Responsibilities

Develop and execute merchant acquisition and activation programs through Affirm's platform and ISV channels; Identify the right marketing channels for each opportunity and build integrated campaigns; Use performance data to improve results; Work directly with platform partners and cross-functional Affirm teams; Own channel strategy and execution for a defined set of platform marketing programs; Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant; Build campaign briefs, content, partner toolkits, presentations, and performance recaps; Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements; Analyze performance and recommend where to invest, optimize, test, or stop; Learn the business models, audiences, and operating styles of different platform partners; Manage multiple programs while making clear priority and capacity tradeoffs; Turn successful campaigns into reusable playbooks, templates, and channel practices

Requirements

6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing; Experience selecting and managing multiple marketing channels against a defined business objective; A track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes; Strong analytical judgment, including the ability to make decisions when attribution or performance data is incomplete; Hands-on experience building campaign briefs, messaging, content, presentations, or performance reports; Strong project management across multiple concurrent workstreams; Ability to learn new products, audiences, and business models quickly; Clear recommendations, personal ownership, and willingness to handle execution details; Strong cross-functional communication and stakeholder management

Nice to have

Experience with platform or partner GTM

Benefits

100% coverage of premiums for employees and their dependents for health coverage; Monthly stipends for tech setup and health and wellness options; Flexible time off and generous holiday calendar; Employee stock purchase plan (ESPP) to buy Affirm stock at a discount; Possible equity rewards offered by Affirm Holdings, Inc.; 100% subsidized medical, dental and vision coverage for employees and dependents