Playable Ads Developer_Flamed

Scopely is looking for a talented Playable Ads Developer to join Forge, our Creative Technology & AI team within Flamed, in our Barcelona office on a hybrid basis.

Responsibilities

Build interactive playable ads, prototypes and lightweight game experiences for mobile User Acquisition campaigns; Translate creative briefs, game mechanics and visual concepts into engaging, responsive and production-ready playable experiences; Develop playable content using Unity, C#, HTML5, JavaScript/TypeScript and relevant game frameworks; Work directly with 2D and 3D assets, including characters, environments, UI, animation, VFX, lighting, materials and camera setups; Adapt and optimize assets from existing game projects for use in lightweight playable experiences; Make thoughtful decisions around composition, colour, motion, pacing, interaction design and visual clarity; Create intuitive onboarding flows, gameplay interactions, end cards and calls to action that communicate the core mechanic quickly; Iterate rapidly on different creative concepts, gameplay variations, visual treatments and performance-driven improvements; Package and deliver playables for platforms and ad networks such as AppLovin, Unity Ads, Google and other relevant environments; Optimize experiences for strict technical constraints, including file size, loading time, memory usage, frame rate, draw calls, texture compression and responsive layouts; Test and debug playables across different devices, screen sizes, orientations and input methods; Collaborate closely with Creative Strategy, User Acquisition, Production, Engineering, artists and designers; Help develop reusable templates, components, workflows and tools that increase the speed and consistency of playable production; Contribute to documentation, technical standards and best practices for playable ads and interactive creative; Explore the use of AI and automation to accelerate prototyping, asset preparation, iteration and playable production

Requirements

3+ years of experience building interactive experiences, game prototypes, playable ads, mobile games or similar creative technology products; Strong hands-on experience with Unity and C#, or an equivalent game engine and programming environment; A strong artistic eye and practical understanding of visual composition, animation, color, timing, UI and interaction design; Experience working directly with 2D and/or 3D game assets and integrating them into interactive experiences; Understanding of mobile performance constraints, including build size, load time, memory, FPS, texture compression and asset optimization; Experience working with tools or frameworks such as Cocos, Phaser, PixiJS, PlayCanvas, Godot or other relevant technologies is valuable; Comfortable taking ownership from an initial brief through implementation, optimization, QA and final delivery; Strong communication skills and the ability to collaborate effectively with technical and non-technical teams; Pragmatic, curious and comfortable working in a fast-moving environment where ideas need to be tested and improved quickly; A portfolio of playable ads, interactive prototypes, games or other relevant creative technology work

Nice to have

Experience with HTML5, JavaScript or TypeScript, and an understanding of how interactive experiences run in constrained mobile environments; Experience working with AppLovin, Unity Ads, Google Ads, Meta or other playable ad networks; Knowledge of User Acquisition metrics such as CTR, IPM, CPI, retention and conversion; Experience creating or optimizing 3D WebGL experiences; Experience with Blender, Maya, Photoshop, Illustrator, After Effects, Spine or similar creative tools; Knowledge of animation systems, shaders, particles, lighting, materials and post-processing; Experience creating responsive UI and interaction systems for different mobile aspect ratios; Experience building reusable templates, components, editor tools or export pipelines; Familiarity with Node.js, build automation, Git and basic testing workflows; Experience using AI tools to support code generation, prototyping, asset iteration or creative production