PPC Specialist

Market My Market is seeking a skilled PPC Specialist to join our digital marketing team on a contract basis. Reporting to the PPC Director, the PPC Specialist will be responsible for the daily management, optimization, and strategic development of Google Ads campaigns for our clients in the legal, dental, and specialty medical industries. This role requires a detail-oriented professional who can balance multiple client accounts while driving measurable results through data-driven decision making and continuous optimization. This is a fully remote contract position.

Responsibilities

Monitor account KPIs on a daily/semi-daily basis by analyzing performance across 7-day, 14-day, 30-day, and 90-day windows; Track and optimize conversion rate fluctuations with a minimum target of 5-10% improvement; Manage total conversions and cost per conversion to maintain efficiency targets; Conduct daily/semi-daily search term reviews and add negative keywords using correct match types; Implement and adjust bid adjustments on locations, devices, audiences, demographics, and ad schedules; Segment conversion actions at campaign, ad group, and keyword levels; Review leads on the backend through CallRail and Unbounce; Pause non-performing keywords and add converting keywords; Restructure account architecture using phrase match and exact match targeting; Enable and manage bidding strategy experiments; Implement Search Impression Share bid strategies; Conduct A/B testing of ad copy and landing pages; Refresh ad copy and pin headlines; Review and optimize asset extensions; Perform periodic conversion tracking function checks via Google Tag Manager; Conduct periodic keyword research via Keyword Planner; Review auction insights; Review onboarding forms and create campaign spreadsheets; Build Google Ads campaigns with conversion tracking setup via Google Tag Manager and CallRail; Test conversion tracking implementations; Gain access to Google Business Profiles; Provide budget recommendations; Develop detailed PPC projections; Execute intensive optimization during first 3 months; Deliver client-facing calls; Create and distribute bi-weekly reports; Manage Local Services Ads accounts; Prepare weekly EOS reporting

Requirements

1-3 years of hands-on Google Ads management experience; Proven track record of managing multiple PPC accounts simultaneously and driving measurable results; Strong analytical skills with proficiency in Google Analytics, Google Search Console, and Google Tag Manager; Deep understanding of PPC best practices, keyword research methodologies, and bid management strategies; Excellent attention to detail and ability to manage multiple priorities in a fast-paced environment; Strong communication skills with ability to present performance data and insights to clients and internal teams; Candidates must be located in one of the following states: Alabama, California, Colorado, Florida, Iowa, Illinois, Maryland, North Carolina, New Jersey, Nevada, New York, Pennsylvania, South Carolina, Texas, Utah, Virginia, Washington; Applicants must be legally authorized to work in the United States

Nice to have

Experience with CallRail, Unbounce, or similar lead tracking and landing page platforms preferred; Google Ads certification preferred; Experience with Local Services Ads is a plus; Bachelor's degree in Marketing, Business, or related field preferred; Discipline and organization to work remotely; Responsiveness and consistent communication with team members and clients; Desire to become an industry expert in PPC and paid search marketing; Always experimenting with new strategies and staying current with Google Ads platform changes; Proactive mindset with ability to identify and implement improvements without prompting; Collaborative team player who contributes to a positive work environment

Benefits

Fully remote work arrangement