Principal Product Manager- Activation

Principal Product Manager for Activation role at Evolve, a vacation rental company. The role owns the owner journey from signed agreement to a live, bookable listing, measured on how many owners go live, how quickly, and whether they remain with Evolve six months later. The role extends Growth's product work past signup into activation, working side by side with the Onboarding team.

Responsibilities

Own the product roadmap from signed agreement to a live, bookable listing, with activation rate, time to live and 180-day retained activations as the measures of success; Find where owners stall (property setup, photo scheduling, permits, rates, multi-property onboarding) and decide what to fix first and how; Ship product changes that take manual steps out of onboarding, from self-serve setup to automated scheduling and reminders; Run experiments end to end: write the hypothesis, scope the build, measure the result, make the call; Own activation instrumentation with analytics, so every step from signup to live can be measured by cohort; Work closely with Onboarding and Operations to change the system underneath the process rather than adding more manual work; Partner with Lifecycle Marketing on the onboarding journey and with the Funnel Conversion PM on the handoff at signup; Talk to owners, single-property and portfolio, and turn what you learn into product decisions

Requirements

8+ years of product management, with meaningful time owning onboarding, activation or time-to-value; Experience in a two-sided marketplace or operations-heavy business, ideally on the supply or seller side; A track record of moving activation, conversion or early retention metrics, with the experiments to show for it; Experience partnering with operations or field teams to automate manual processes; Strong SQL and hands-on with product analytics tools like Amplitude, building your own funnels and cohorts; Comfortable at the spec level with engineers, and able to take products from discovery through launch and iteration; AI-native working style, using tools like Claude or Cursor in daily work for specs, research synthesis and analysis

Nice to have

Experience with compliance-heavy or regulated onboarding (permits, licensing or credentialing); Experience with vacation rental, real estate, hospitality or property management; Experience with multi-property or business customers alongside individual ones

Benefits

Industry-competitive pay; Equity in the company; 401(k) with a 4% immediate vesting match; 16-18 weeks of paid parental leave for birthing parents and 10 weeks for non-birthing parents; Infertility coverage; Comprehensive medical, dental, and vision plans, with 100% employer-paid dental and vision for individual coverage; Low-cost medical option; 10 free mental health visits; Pet insurance; Generous PTO, RTO (for full-time exempt employees), sick leave, holidays, and a personal holiday; Annual Evolve travel credit after one year and discounts on stays at all Evolve properties; World-class onboarding programs, learning and development resources; Employee Resource Groups; Variable annual bonus based on company and individual performance