Principal Product Manager, AI Monetization, Ads & Creatives, Copilot

We are hiring for a Principal Product Manager with a proven track record of building AI-driven creative products that help advertisers produce high-quality assets at scale, drive measurable performance, and maintain brand integrity across every format and surface. In this role, you will own the vision, strategy, and roadmap for Microsoft Advertising's Creative products. You will partner closely with Data Science, Engineering, UX, Product Marketing, Legal, and Finance to design solutions that enable advertisers to create the right creative, in the right format, in an evolving automation-first landscape. AI Experiences employees who live within a 50-mile commute of a designated Microsoft Hub in the U.S. are expected to work from the office at least four days per week.

Responsibilities

Product Leadership: Develop and communicate the strategy and roadmap for creative automation, GenAI asset generation, and creative quality systems across Microsoft's ad ecosystem; Customer Advocacy: Represent the product to advertisers and agencies, deeply understand their creative workflows, and champion those needs internally; Execution & Decision-Making: Navigate ambiguity, make tough prioritization decisions, and drive alignment across engineering, design, and business stakeholders; Communication & Collaboration: Partner effectively with Sales, Marketing, Business Development, Legal, and other cross-functional teams to deliver cohesive creative product outcomes; Data & AI Innovation: Collaborate with Data Science and ML teams to leverage creative performance signals and generative models that elevate asset quality and safeguard brand trust at scale; Go-to-Market Leadership: Lead go-to-market efforts with marketing and sales, ensuring product launches drive adoption, improve creative coverage, and deliver measurable advertiser impact; Industry Leadership: Establish Microsoft as a leader in responsible AI-powered creative advertising by shaping internal practices and influencing industry standards

Requirements

Bachelor's Degree AND 8+ years experience in product/service/program management or software development; OR equivalent experience

Nice to have

Bachelor's Degree AND 12+ years experience in product/service/program management or software development OR equivalent experience; Demonstrated understanding of ads ecosystem, including creatives, targeting, measurement, or optimization; 6+ years experience taking a product, feature, or experience to market; 8+ years experience improving product metrics for a product, feature, or experience in a market; 8+ years experience disrupting a market for a product, feature, or experience; 5+ years experience developing digital advertising creative products, including creative automation, generative AI asset pipelines, or ad format and quality systems