Principal Product Manager, Buyer Products

As Principal Product Manager, Buyer Products, you will own the buyer experience across G2.com, G2.ai, and our Capterra, Software Advice, and GetApp properties. This is a consumer-grade product role inside a B2B marketplace, with a GM mindset: you are accountable for the business outcome, not a feature backlog. This is a senior individual-contributor role for a builder who sets the strategy, ships in the product alongside Engineering and Design, and raises the bar for the PMs around them.

Responsibilities

Own the product vision, roadmap, and operating metrics for Buyer Products; Start from the buyer and treat their trust as the long-term asset; Make business tradeoffs and work with Marketing, Sales, Finance, and monetization teams to balance buyer value against revenue; Lead discovery, define requirements, and drive delivery with Engineering and Design; Run a high-cadence experimentation program with Data Science and Analytics; Work in small, AI-enabled squads with a bias toward shipping and learning; Be the company's expert on how buyers research and evaluate software, including how AI assistants change that process; Run continuous qualitative and quantitative research, including with senior buyers; Translate buyer signals into product decisions and a clear narrative for the executive team; Align Product, Engineering, Design, Data, Marketing, and Revenue teams around one buyer strategy; Mentor PMs, help set the hiring bar, and shape how the PM organization operates

Requirements

10+ years of product management experience, including Principal- or lead-level ownership of a major consumer-facing product; B2B SaaS experience, with a clear understanding of how buyers research, evaluate, and purchase software and how vendors go to market; A GM mindset, having owned a P&L, a business line, or a growth number; A record of shipping consumer-grade products at scale (growth, personalization, search and discovery, or marketplace experiences); 0-to-1 experience, having launched or scaled a new product or category from concept through growth; Strong product taste and craft, with the ability to critique a design, set a quality bar, and know the difference between good and finished; Fluency with data and experimentation, using metrics, A/B tests, and closed-loop reporting; AI-native working style, using AI tools daily and having a point of view on how AI changes discovery and evaluation; Excellent written and verbal communication, and the ability to influence senior stakeholders in ambiguous environments

Nice to have

Experience with a two-sided marketplace, review or UGC platform, media or content-led product, or a data and insights product; Experience growing logged-in or registered user bases and building lifecycle, personalization, or recommendation systems; Experience designing for AI assistants, agents, or MCP and similar integrations; Experience mentoring senior PMs