Principal Product Manager, Certificate Authority

Cloudflare is building a certificate authority for the whole Internet: a public, redundant, transparent CA that provides another trusted source of automated certificates and helps make the encrypted web more resilient. As Principal Product Manager for Cloudflare's Certificate Authority business, you will define the product strategy, roadmap, customer experience, and commercial model for this new venture. This is an early-days role on a growing team. Compensation may be adjusted depending on work location.

Responsibilities

Define the product strategy for Cloudflare's CA business across publicly trusted certificates, certificate lifecycle automation, ACME issuance, renewal workflows, revocation, Certificate Transparency, customer controls, developer experience, and integrations with Cloudflare's broader platform; Build for the whole Internet by understanding the needs of developers, site owners, platform teams, SaaS providers, enterprise security teams, infrastructure operators, and partners; Make resilience a product principle by designing product requirements that fail small, reduce customer blast radius, support automated recovery, and make certificate replacement fast; Drive an ACME-first customer experience that makes it easy for users of existing free or automated CAs to adopt Cloudflare; Partner closely with engineering on systems that manage certificate lifecycles, automate issuance and renewal, integrate with HSMs, protect keys, and support auditability; Partner with compliance, legal, security, and operations to ensure product decisions align with CA/Browser Forum Baseline Requirements, WebTrust audits, root store program policies, CP/CPS commitments, and public incident response expectations; Own go-to-market strategy including packaging, pricing, launch sequencing, competitive positioning, customer segmentation, sales enablement, developer messaging, and adoption metrics; Represent the customer and the ecosystem in product decisions where trust, transparency, uptime, security, and commercial adoption must be balanced; Work across Cloudflare product teams including SSL/TLS, Application Security, Zero Trust, Workers, Registrar, DNS, Load Balancing, SaaS products, and infrastructure teams; Help make Cloudflare Customer Zero by ensuring internal usage of the CA exercises the product at Cloudflare scale and informs the roadmap

Requirements

10+ years of product management experience building technical products for developers, security teams, infrastructure teams, enterprises, or cloud platforms; Experience with security, identity, infrastructure, or developer platform products where correctness, reliability, compliance, and trust are core product requirements; Working knowledge of PKI and certificate lifecycle management including TLS certificates, X.509, ACME, public and private CAs, revocation, Certificate Transparency, mTLS, HSMs, and enterprise certificate automation; Strong business judgment with experience defining product strategy, pricing and packaging, customer segmentation, and go-to-market plans for technical B2B products; Ability to operate in ambiguity and create structure around a new business, including market definition, customer discovery, roadmap tradeoffs, launch planning, and executive alignment; Technical fluency with engineering teams and comfort discussing APIs, distributed systems, key management, audit trails, reliability, operational failure modes, and security tradeoffs; Strong written communication for strategy documents, product requirements, launch narratives, customer-facing messaging, and high-stakes internal decisions; Comfort with high-consequence work and the judgment to move quickly while being careful

Nice to have

Direct experience working on certificate authority, PKI, certificate lifecycle management, cloud security, identity, or trust services products; Experience with publicly trusted CAs, private PKI, managed certificate services, or platforms such as AWS Certificate Manager, AWS Private CA, Google Trust Services, DigiCert, Sectigo, Let's Encrypt / ISRG, Entrust, Microsoft PKI, HashiCorp Vault PKI, step-ca, or CFSSL; Familiarity with CA/Browser Forum requirements, browser root programs, WebTrust for CAs, WebTrust Baseline Requirements, or public CA incident reporting; Experience building API-first developer products, especially involving ACME, SDKs, CLI workflows, Kubernetes, service mesh, mTLS, or infrastructure-as-code integrations; Experience launching new businesses or zero-to-one products inside a larger platform company; Familiarity with certificate automation challenges created by 90-day and shorter certificate lifetimes; Familiarity with post-quantum cryptography, crypto-agility, Merkle Tree Certificates, or customer migration planning for cryptographic transitions; Prior participation in WebPKI, IETF, browser trust, transparency, or security standards communities

Benefits

Medical/Rx Insurance; Dental Insurance; Vision Insurance; Flexible Spending Accounts; Commuter Spending Accounts; Fertility & Family Forming Benefits; On-demand mental health support and Employee Assistance Program; Global Travel Medical Insurance; Short and Long Term Disability Insurance; Life & Accident Insurance; 401(k) Retirement Savings Plan; Employee Stock Participation Plan; Flexible paid time off covering vacation and sick leave; Leave programs, including parental, pregnancy health, medical, and bereavement leave; Eligible to participate in Cloudflare's equity plan