Principal Technical Marketing Engineer | US | Remote

Grafana Labs is looking for a technically fluent engineer who loves building powerful demos, explaining complex systems clearly, and helping SRE and platform engineering leaders understand the value of our open approach to observability. As a Technical Product Marketer, you will be the hands-on engineer who brings the technical story to life for buyers, build core demos, run technical workshops and webinars, and act as the technical bridge between the Product and Sales organizations.

Responsibilities

Create and maintain polished, narrative-driven demos that highlight Grafana's value for SRE and platform engineering leaders; Record high-quality technical demo videos and walkthroughs in partnership with video and content teams; Lead webinars, workshops, and technical sessions designed for evaluators; Teach customers not just how Grafana works, but why the approach is differentiated and valuable; Use AI tools to generate variations, summaries, and reusable assets that scale technical content across channels; Serve as PMM's technical liaison to the SE org, ensuring consistent messaging and demo guidance; Produce technical enablement assets, value-driven talk tracks, competitive narratives, and demo best practices; Help SEs and sellers communicate Grafana's story with clarity, confidence, and differentiation; Partner with PMMs to identify buyer personas, problems, and technical messages, and shape the content strategy; Extend technical narratives into analyst briefings (Gartner, Forrester), industry forums, podcasts, conferences, and online technical communities; Bring a technical perspective to PMM planning; Partner with software engineers to streamline demo setup, content workflows, and asset updates through workflows, agents, scripts, and AI-driven tools; Use automation to make technical content more repeatable, discoverable, and scalable across teams

Requirements

5+ years in a technical role (solutions engineering, SRE, DevOps, backend engineering, technical PMM, or similar); Willingness and ability to travel to training and customer events 10-12 weeks per year; Strong understanding of observability concepts and the needs of SRE/platform teams; Ability to translate deep technical concepts into clear, value-focused stories; Experience presenting technical content through demos, workshops, or webinars; Excellent written and verbal communication, with a crisp, structured, persuasive style; Strong cross-functional collaboration with PMM, Product, SEs, DevRel, and Field Engineering; High ownership mindset with the ability to drive projects from concept to completion; Comfort with light scripting or workflow automation

Nice to have

Hands-on experience with Grafana, Prometheus, Loki, Mimir, Tempo, or similar observability tools, or a background in Observability or Platform Engineering; Prior experience in Sales Engineering, DevRel, or technical product marketing; Familiarity with demo environment automation or infrastructure-as-code tools; Exceptional live presentation or workshop facilitation skills

Benefits

100% remote work with a global culture; In-person onboarding; Restricted Stock Units (RSUs) for all roles; Career growth pathways; Global annual leave policy of 30 days per annum, including 3 Grafana Shutdown Days; Transparent communication and regular company-wide updates; Autonomy and support to ship great work and try new things