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Product Manager, Branding/Fleet

Full-time Hybrid work

Publication date: 10/11/2026

Why join Avery Dennison?

We are a global materials science and digital identification solutions company with locations in over 50 countries, and approximately 35,000 employees worldwide. As a science and innovation company, we believe that diverse teams are stronger teams. We are committed to fostering a culture of curiosity and courage, where you can grow your career with a company that has innovation in its DNA. Founded on creating real-world impact to enable a better future, we strive to provide an open, collaborative culture where diversity of thought is encouraged and respected. Hear from our employees about what it's like working at Avery Dennison. Learn more at www.averydennison.com .

Benefits

About the role

The Product Manager, Branding/Fleet is responsible for planning and managing the P&L and commercial strategy for the Branding segment within the Materials Group North America organization. This role provides vision and direction to the organization, driving action and execution to achieve the strategic and P&L goals for this portfolio. Operating in a hybrid work environment, the role partners cross-functionally across commercial, operations, marketing, and technical teams to meet evolving market demands and optimize sustainable growth.

Key Responsibilities

This position is a hybrid role.

The salary range for this position is $135,000.00 - $175,000.00 / year plus an up to 10% annual bonus.

Responsibilities

Develop strategic plans and lead cross-functional team efforts to meet evolving customer and market needs.; Execute a portfolio management approach to assigned products to optimize growth and profitability while incorporating a global approach where logical.; Lead execution of multi-generation product plans, including new product introductions, line extensions, product re-engineering, cost-out initiatives, promotions, and commercialization efforts.; Manage the end-to-end product lifecycle process, overseeing internal and external communication of product introductions and discontinuations as required.; Develop and implement pricing strategies to maximize product line growth and profitability, while collaborating with Sales, Business Development, and Supply Chain to establish service programs and go-to-market strategies.

Requirements

Bachelor’s degree required, MBA preferred.; 5+ years of business experience, including sales and marketing, with demonstrated experience in product development and product commercialization processes.; Strong financial and business acumen with a proven track record of managing P&L goals and delivering commercial results.; Proven project leadership, critical thinking, and relationship-building skills to lead and influence cross-functional teams in a matrix organization.; Excellent written, verbal communication, and presentation skills, with Salesforce.com experience preferred, ability to travel domestically approximately 10-15%.

Benefits

Inclusive Care: Our member service team will help you find the quality care you need.; 401(k) Plan: Avery Dennison supports your retirement readiness financially through company contributions to the 401(k) Plan.; Paid Holidays: You receive 13 paid holidays each year as determined by local management.; Paid Time Off : We offer a generous vacation program that varies based upon your experience and position within Avery Dennison.
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