Product Manager /f/m/d)

The Product Manager (PM) owns the full lifecycle of our Bluetooth Low Energy and Multiprotocol products and platforms from concept through end-of-life. Acting as the voice of the customer and the market, the PM translates customer requirements, challenges and application needs into clear, prioritized product requirements, whole product view definitions, and go-to-marketing strategies. The PM collaborates closely with key customers, field, and internal teams – System Architects, IC, Infrastructure & Ecosystem engineering teams to ensure the products and solutions are best-in-class, differentiated, and practical for real-world systems. The PM drives end-to-end product strategy by developing a compelling business case, performing competitive analysis, and leading New Product Introduction (NPI) activities including pricing proposal, product collateral execution, and early customer engagements.

While the PM does not directly own P&L responsibility, they are accountable for overall product success measured through product definition alignment with customers, market adoption, design wins, revenue, margins, ROI, and overall customer satisfaction.

Responsibilities

Product Ownership; Owner of the ‘whole product’ proposition and associated business-case; Lead the marketing requirement documents (MRD) and determine specifications of the product, including IC, SDK, embedded SW, kits and tools; Partner with system architects, IC engineering and product enablement teams to ensure that the technical specifications are aligned with the market and customer requirements; Product Definition; Clear understanding of competition and market environment. Stay ahead of the Bluetooth standards (Channel Sounding, Auracast, etc.) and ensure the product feature set is there waiting for it.; Engage with customers directly and develop strong trusting relationships; Collaborate with Sales, FAEs, Product Marketing, UX, Core Tech, Product Enablement and Applications teams; Establish clear customer use-cases and system requirements; Clarify both functional and non-functional requirements; Establish clear competitive benchmarking; Set expectations for hardware–software partitioning; Ensure product coherence across silicon, software, kits and tools so the ‘whole product’ works as an integrated system; Develop business cases for new investments and ensure success by working closely with Business Leads, Product Line Manager and other cross-functional teams; Cross-Functional collaboration; Collaborate closely with System Architects, Marketing, IC, Infrastructure, Ecosystem engineering and other central teams; Ensure proper feasibility of market requirements; Ensure proper architecture options and system trade-offs are made; Timely clarification and requirement refinement during execution; Align with PMO and Technical Product Lead (TPL) to make sure product plan is on track; Product and technology roadmap; Identify feature gaps and competitive differentiation; Support investment prioritization with data and customer insight; Align product definitions with Product Line strategy and target segments (industrial, automotive, consumer, etc.); Product launch & promotion:; Develop product collateral, fighting guide, product pricing in collaboration with extended teams & partners; Provide competitive positioning and clarify product value proposition; Act as the primary technical and product interface to customers; Lifetime Management; Coordinate technical updates, Product Change Notifications (PCN), Product Discontinuation Notifications (PDN), etc.

Requirements

Bachelor’s degree in electrical engineering, Computer Engineering, or related technical field. Master’s degree is preferred.; 5+ years’ experience in Semiconductor, embedded systems, or microcontroller-based products; 2+ years in Product definition, management, applications, or system architect roles; Understanding of connectivity applications in consumer, industrial, automotive and data center or communications infrastructure applications and systems.; Experience with automotive applications, e.g. AEC-Q100 and ISO 26262 (Functional Safety), is highly preferred. Familiarity with automotive use cases like Digital Key (Phone-as-a-Key), Tire Pressure Monitoring Systems (TPMS), and in-cabin sensing.; Strong understanding of:; Bluetooth Low Energy or other wireless standards and a solid grasp of RF fundamentals; Microcontroller architectures (ARM Cortex, RISC-V, etc.); Embedded software ecosystems; System-level design considerations (power, performance, cost, safety, security); ‘Customer-first’ mindset with strong system thinking.; Ability to synthesize complex technical and market inputs into clear requirements.; Excellent communication skills across technical and non-technical audiences.; Strategic thinking with data-driven decision making.; Comfort working across time zones and globally distributed teams.; Proven ability to influence without formal authority.; High energy, self-motivation and go-getter attitude.; Track record of successfully launching products, generating design-wins and ultimately driving revenue growth.