Product Marketing Manager B2C

Building the engagement engine with Alan Play that makes 500k members come back to their health every single day, a key differentiator for Alan. Today, 25k Alan members open Alan Play every day (120,000 every month) to walk, meditate, breathe, compete with their colleagues, build healthy habits. Play is Alan's #1 source of traffic and the retention engine of all our health services.

Responsibilities

Building the engagement engine with Alan Play that makes 500k members come back to their health every single day; Owning lifecycle stages: onboarding, activation, reminders, reactivation and win-back; Designing a lifecycle layer for personalisation on the segmentation and experimentation platform; Making campaign machinery cheaper every quarter; Building a measurement loop with holdouts and real incrementality; Updating a live Play pitch as features ship; Turning HR admins into a real, measured distribution channel; Holding many member segments and countries; Coordinating with Product, Sales, KAM, CSM and other product teams

Requirements

Retention and lifecycle marketing at scale on a consumer product - subscription, gaming, social, media, health and fitness. Where engagement and retention are the business.; You build systems, not just campaigns - you can walk us through machinery you built that made the next campaign cheaper, and tell us what it cost you to get it adopted.; Analytical rigour - you read a funnel, design a segment, set up a holdout, call a result. You are comfortable being accountable to a product metric.; Horizontal operator - you have held many audiences and several countries at once. Volume and context switching, not depth on a single vertical.; Genuinely hands on - you want to run the campaigns yourself at the start. This is the ramp up, and the condition for standardising well afterwards.; Branding sensitivity : you can express the personality of the product you market and create great moments; You write well and fast. Emotion generating copy and branding is a real part of the job; Marketing automation at scale - Customer.io, Braze, Iterable or equivalent.; Missionary mindset and a real attachment to the health mission.; B2B2C sensibility: you can maintain weigh in both segments

Nice to have

French, Spanish or Dutch on top of English, for four-country localisation; HR tech, employee benefits or workplace wellbeing; Gamification, challenges or social mechanics; Experience standardising something that other teams then reused

Benefits

Flexible Office (office space, sponsored co-working hubs or full-remote experience with home office equipment sponsorship); All the tools you need (Macbook Pro, keyboard, laptop stand, monitor, Bose noise-canceling headphones); Flexible vacation policy and flexible working hours; Transport country-specific commuter benefits; Learning & Training opportunities; Personal growth through coaching