Product Marketing Specialist - Hybrid

You'll own product marketing execution for Brazil: messaging, launches, sales enablement, and content that turns product capability into a story the Brazilian market believes. You'll work closely with the Head of Product Marketing & GTM, LatAm, and use AI to produce at a pace a small team shouldn't be able to match.

Responsibilities

Localize and adapt global positioning and messaging for Brazil, accounting for local market dynamics, competitors, and buyer language; Execute go-to-market for product launches and features in Brazil, including enablement materials, customer communications, and launch content; Build and maintain sales enablement assets such as battlecards, FAQs, objection handling, and competitive comparisons for the Brazilian sales team; Use AI building processes daily to accelerate content production, messaging variants, competitor research, and asset creation; Track and report on metrics such as activation, win rates, sales feedback, and content performance; Partner with Growth Marketing and Sales in Brazil to keep narrative and campaigns aligned with market activity; Monitor Brazilian fintech competitors and feed intelligence back into positioning and enablement

Requirements

2-4 years in product marketing, growth marketing, or a closely related function; Strong storyteller with writing samples or work that turned a product fact into a clear, persuasive narrative; Analytical, comfortable working with data to judge whether messaging or a launch worked; Active, daily use of AI Building tools as part of real workflow; Native or fluent Portuguese, strong written and spoken English; Based in Brasil, with a working understanding of the Brazilian B2B buyer and competitive landscape; Organized and able to execute independently once direction is set

Nice to have

Fintech, payments, or B2B SaaS experience; Startup experience, where you've had to move fast with limited resources; Experience building AI-assisted research, content, or enablement workflows; Experience working with global or distributed marketing teams

Benefits

Competitive salary and stock options (ESOP) from day one; An annual learning budget and accelerated development paths