Product Marketing Specialist

PlayOn’s Product Marketing Specialist sits at the intersection of product marketing, customer intelligence, market development, and sales enablement. This is an early-career role for a marketer with at least two years of relevant professional experience who wants to build deeper expertise in how products are positioned, introduced, adopted, and proven within a growing market. You will support PlayOn’s Emerging Markets business, focused on the club, youth, and amateur sports market serving athletes age 18 and under.

Responsibilities

Build a reliable understanding of the club, youth, and amateur sports market, including its segments, buyer roles, operational challenges, purchasing triggers, and decision-making processes; Strengthen product positioning and messaging by maintaining accurate, market-informed persona, use-case, competitive, and value-proposition resources; Translate operational challenges—including cash handling, gate leakage, fragmented payments, staffing constraints, and disconnected reporting—into clear and credible customer value narratives; Build a consistent pipeline of customer proof, including testimonials, quotes, use cases, customer stories, and measurable business outcomes; Improve sales and go-to-market execution by providing teams with relevant market intelligence, buyer insights, objection handling, and customer-facing enablement materials; Create visibility into market response, product adoption, customer feedback, and emerging patterns across customer segments; Maintain and update market overviews, positioning summaries, persona briefs, messaging frameworks, use-case documentation, and competitive reference materials; Conduct structured interviews with club directors, tournament operators, facility leaders, league commissioners, financial stakeholders, and other market participants; Capture and organize customer quotes, testimonials, operational insights, objections, proof points, and customer stories in formats that can be used by marketing and sales; Support the development of segment-specific sales enablement, onboarding content, workflow guides, FAQs, case studies, presentations, and campaign materials; Identify recurring customer challenges related to ticketing, payments, gate operations, staffing, reporting, reconciliation, sponsorship, and parent experience; Help translate qualitative and quantitative findings into audience-specific messaging and recommendations; Maintain the market, product, and customer knowledge documents used by marketing, sales, product, customer success, and leadership; Partner with sales, product, customer success, operations, and marketing stakeholders to collect information and support go-to-market priorities; Use approved AI tools to accelerate research, synthesize information, analyze customer feedback, develop initial drafts, and maintain knowledge resources while applying appropriate human judgment, fact-checking, and review

Requirements

Curiosity, intellectual honesty, attention to accuracy, and a genuine interest in how emerging sports organizations operate and make purchasing decisions; At least two years of relevant experience in product marketing, marketing, customer research, customer success, sales enablement, market analysis, or a related field; Candidates may satisfy the experience requirement through full-time employment, contract work, or multiple substantive internships that collectively represent at least one year of relevant, hands-on experience; A bachelor’s degree in marketing, business, communications, research, analytics, or a related discipline, or equivalent practical experience; Strong written and verbal communication skills, with the ability to communicate clearly, accurately, and for a specific audience; Comfort working with data, including customer feedback, spreadsheets, dashboards, survey results, and basic performance or trend analysis; Strong organizational and project-management skills, including the ability to manage multiple assignments, meet deadlines, and proactively identify risks or dependencies; The ability to synthesize information from multiple sources and turn it into clear insights, recommendations, messaging, or customer-facing content; A collaborative working style and the ability to work effectively across marketing, sales, product, customer success, operations, and leadership teams; Interest in youth sports, amateur athletics, sports technology, event operations, digital payments, or emerging sports markets; Working knowledge of generative AI tools, including ChatGPT and Claude, with the ability to use them effectively for research, synthesis, analysis, drafting, and knowledge management; The ability to write effective prompts, evaluate AI-generated output, verify facts and assumptions, protect confidential information, and apply human judgment before using AI-assisted work in final deliverables

Benefits

Multiple medical insurance plans to choose from; Dental, vision life and disability insurance; Employee Emergency Fund; Company equity (stock options); Open PTO policy; 401K plan with company match; Hybrid/flexible work environment