Product Marketing Specialist

As a Product Marketing Specialist for Membership, you’ll own the strategy and execution of direct sales marketing funnels that drive revenue and membership growth. You’ll blend data-driven decision making with a deep understanding of human psychology to create campaigns that attract, engage, and convert audiences—delivering measurable results and increasing customer lifetime value.

Responsibilities

Design and optimize direct sales marketing strategies to hit revenue and performance targets; Collaborate with content creators to develop compelling marketing collateral and sales materials; Plan, execute, and manage multi-channel campaigns (email, social, paid ads) to grow and convert the top of the funnel; Analyze funnel and campaign performance, translating data into actionable insights for continuous improvement; Refine audience segmentation and personalization to boost conversion rates; Partner closely with the Membership Business Unit to align marketing with business goals; Monitor customer feedback and sentiment to inform campaign adjustments

Requirements

3+ years’ experience in product marketing, campaign management, or a related field; Proven track record of planning and executing successful direct sales marketing campaigns; Strong understanding of funnel marketing, human psychology, and content that converts; Proficiency with marketing analytics tools and data-driven decision making; Excellent communication and project management skills; Demonstrated use of AI tools in marketing or a strong baseline of AI proficiency

Nice to have

Experience with membership or subscription-based products; Familiarity with paid advertising platforms and advanced segmentation strategies; Bachelor’s degree in Marketing, Business, or related field