Programmatic Manager

The Programmatic Manager is responsible for overseeing all day-to-day campaign activities for assigned brands and clients. This individual is accountable for account management, planning, setup, activation, and optimization of programmatic campaigns. The Programmatic Manager builds and maintains strong relationships with agency teams, clients, and partners. Using a variety of programmatic platforms, they contribute to the planning, execution, and analysis of digital campaigns. This multidisciplinary role combines client service, planning, activation, and media investment optimization to drive strong results across all programmatic channels.

Responsibilities

Ensure campaign timelines are met at every stage of the process, including planning deadlines, creative asset delivery, and campaign launches; Manage campaigns and accounts from initial briefing through post-campaign reporting, including planning, platform setup, and activation; Participate in strategic discussions regarding new campaigns and support RFP responses when required; Leverage programmatic expertise and knowledge of DSP capabilities to develop effective media strategies; Ensure media plan requirements are properly communicated to relevant teams and accurately implemented within the appropriate platforms; Work across various technology platforms, including DSPs, MediaOcean, proprietary tools, and measurement and analytics platforms; Build and maintain positive, collaborative relationships with internal and external stakeholders; Utilize optimization tools and resources to achieve performance objectives and ensure full campaign delivery; Manage and optimize campaigns according to established best practices, including pacing, performance, and quality management, either directly within platforms or by supporting coordinators; Maintain detailed documentation of campaign optimizations, learnings, and insights; Stay up to date on developments within the programmatic ecosystem, including industry partners and their value propositions; Actively participate in client meetings, brainstorming sessions, and presentations; Contribute to innovation by proposing new ideas, processes, and enhancements to services, planning approaches, and operational workflows; Support the growth and development of team coordinators through mentorship, training, vendor meetings, and coaching on campaign setup and optimization

Requirements

Ability to manage multiple priorities, deadlines, and client requests simultaneously; Strong understanding of the programmatic industry, including the advantages and limitations of major platforms and inventory sources such as Open Exchange, PMP, Deals, and Programmatic Guaranteed; Excellent knowledge of leading DSPs and their capabilities, including DV360, The Trade Desk, Xandr, and Amazon DSP; Ability to explain and justify recommendations using data, analysis, and sound strategic rationale; Familiarity with ad serving and ad verification platforms, as well as reporting processes; Excellent communication and collaboration skills; Passion for problem-solving and digital media; Strong attention to detail and executional excellence; Proficiency in the Microsoft Office Suite, including Excel, Word, PowerPoint, and Outlook; Advanced Excel skills, including pivot tables, formulas, and data visualization; 2–3+ years of hands-on experience managing and optimizing programmatic campaigns on platforms such as The Trade Desk, DV360, Amazon DSP, or other DSPs

Nice to have

DSP certifications are considered an asset but are not required

Benefits

competitive health coverage; group retirement savings plans; dental and vision coverage; generous paid time off; preferred partner discounts; dedicated mental health awareness and wellness days; hybrid work model; Employee Resource Groups; in-office events celebrating team achievements, sharing innovative ideas, and recognizing important milestones and cultural celebrations