Programme Marketing Assistant

This role provides marketing support across techUK programmes, helping to ensure that initiatives are effectively promoted and delivered to members, prospects, and stakeholders. Working closely with the wider marketing team, the role helps plan, coordinate, and deliver marketing and engagement activities across a range of programmes.

Responsibilities

Ensure programme activities are promoted effectively across appropriate channels to deliver strong results, reaching both existing and new audiences; Provide marketing support for in-person and online events, monitor event registrations and recommend promotional strategies; Coordinate programme newsletters and mailers, including scheduling and drafting content, manage mailing list requests and ensure timely distribution; Promote upcoming programme activities across social media channels, develop and implement social media plans; Coordinate Focus Series activities by sourcing content, creating landing pages and promoting campaigns; Support creation, maintenance, and optimisation of programme webpages, hubs and campaign pages, upload blogs and content, monitor performance and refine content; Develop promotional strategies to increase participation in member elections and surveys, manage process from promotion to analysis and publication; Select imagery for marketing activity and coordinate with in-house multimedia designer; Maintain accurate CRM records by inputting, extracting, and analysing data; Support formatting and updating presentations; Support training of colleagues on marketing tools, processes, and activities

Requirements

Excellent written and verbal communication skills; Very strong organisational and time management skills; Attention to detail and a methodical approach to tasks; Ability to work collaboratively across departments; Proactive and self-motivated with the ability to manage competing priorities; Able to think creatively about how to engage audiences via different marcomms channels; Analytical mindset with the ability to interpret data and provide actionable insights; At least 2 years marketing experience; Experience working in a fast-paced environment with multiple deadlines; Competence in using MS Office Suite and digital marketing tools; Experience in executing email marketing campaigns; Experience in executing organic social media campaigns; Must have permission to work in the UK prior to commencement of employment

Nice to have

Experience in CRM systems and data management, and segmenting audiences; Experience using web CMS and social media scheduling platforms; Experience working with design teams on assets and content; Experience in supporting marketing or communications teams; Experience in a membership-based organisation or similar environment; Previous experience in reporting and analysis of marcomms activities performance to drive improvements

Benefits

Discretionary bonus; Comprehensive benefits; Flexible working policy