Regional Key Account Manager

The Regional Key Account Manager is responsible for leading and executing sales strategies across assigned regional accounts to achieve sales, profitability, and market share objectives. This role is responsible for developing strong customer relationships, driving new product introductions, managing forecasting activities, and ensuring successful execution of commercial plans while collaborating closely with cross-functional teams.

Responsibilities

Develop and execute sales strategies across assigned regional accounts to achieve sales, profitability, and margin objectives; Achieve sales volume and net profit targets by negotiating pricing, volumes, and commercial agreements with customers; Build and maintain strong relationships with existing and new customers through regular business meetings and presentations to support channel expansion and business growth; Monitor and analyze key business indicators, including sell-in, sell-out, inventory levels, and inventory days, developing action plans with customers to improve performance; Develop a deep understanding of consumer behavior, customer needs, and market dynamics to strengthen channel development strategies; Plan, coordinate, and execute promotional activities in collaboration with internal and external stakeholders, ensuring timely and effective implementation; Monitor key customer KPIs, including sales performance, profitability, accounts receivable, on-time delivery, competitor activities, and market pricing, identifying opportunities for improvement and corrective actions; Prepare, maintain, and manage sales forecasts to ensure order fulfillment, healthy inventory levels, and proactive management of slow-moving products; Act as the internal advocate for customers, ensuring service level agreements (SLAs) are met while delivering an outstanding customer experience; Collaborate with cross-functional teams to support business planning, forecasting, profitability analysis, cost management, and commercial execution

Requirements

Bachelor's degree required; 3–5 years of experience in sales, Key Account Management, or related commercial roles; Mandatory experience in the home appliances (white goods) industry; Experience working with wholesalers within the consumer goods industry; Experience launching new products into the market; Experience developing business plans, profitability analysis, cost management, margin management, and forecasting; English proficiency: Intermediate; Results-oriented with the ability to work effectively under pressure; Strong communication, presentation, and negotiation skills; Strong leadership and teamwork skills; Strong analytical skills with experience in forecasting and commercial planning; Intermediate Microsoft Excel skills; Ability to travel as required (approximately 1–2 times per month)

Nice to have

B2 English proficiency; Experience with traditional channel wholesalers such as RYSA, Virtrade, Promomarket, and Bodesa; Experience with home appliances and consumer electronics (including TVs/screens)

Benefits

Monday to Friday schedule; Opportunity to be part of a global, fast-growing company; Competitive benefits package