Research & Thought Leadership Lead

We’re looking for a marketing leader who can take AirOps’ existing research foundation and build on it, creating a brand that’s known for being one step ahead of what’s happening in the industry and that marketers across industries and disciplines turn to and trust for its data-driven story telling. There’s no shortage of data: AirOps has millions of data points and search queries we track on a daily basis. What we need is someone who can find the interesting story in that data and turn it into high-quality, frontier content and research. This role is a blend of thought leadership, research, and brand, and we’re looking for someone who has the ability to run the analysis and the taste to know what’s worth publishing. You’ll work directly with our executive team to set the direction for our thought leadership program, then partner across the org to turn research and insights into campaigns and programs that drive brand awareness, capture the attention of senior buyers, and help every marketer stay ahead of what’s coming next. This is a high visibility, high impact role with the ability to shape our brand, tell impactful stories, and see the impact of your work every day.

Responsibilities

Set our thought leadership program and direction: Work directly with CEO and CMO to set tone, direction, and strategy for research and thought leadership program; Determine the data worth digging into: know what’s on audience’s mind and what hasn’t broken through yet, pair with strong point of view on data to find next story; Source and run your own research: know your way around Claude Code, field expert surveys, query first-party product and usage data, build point of view from raw findings; Build a program around research: turn insights and thought leadership content into cross-channel campaigns and brand awareness; Connect research to strategy: partner with product and sales leaders to understand roadmap and target buyers, launch research to underscore product/industry importance; Social distribution: own overall voice, tone, and cadence for research-focused social posts and content; Maintain quality bar as arbiter of quality, moving with urgency but making sure nothing looks rushed

Requirements

7+ years of experience in thought leadership, content marketing, research, or equivalent; Experience working with data: produced research reports, insights surveys, and data-driven storytelling; Experience with and excitement to dig into deep datasets, including using Claude Code; Proven experience running cross-channel marketing campaigns; Strong brand point of view; Experience with corporate and founder social; Love a blank slate and are excited to champion this program; Obsess over quality and storytelling; Keep up to date with latest developments, market shifts, and opinions in the space; High-agency and hands-on; Love working across marketing, sales, and customer teams

Benefits

Equity in a fast-growing startup; Competitive benefits package tailored to your location; Flexible time off policy; Parental Leave; A fun-loving and (just a bit) nerdy team that loves to move fast!