Retention Marketing Manager, Subscriptions

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

Cricut is looking for a Marketing Manager to lead retention of our subscriber base. Retention is one of the biggest levers we have to grow our subscription business, and this role owns it end to end.

Subscribers leave for 2 reasons. Some choose to cancel, often because they never discovered or tried the full set of benefits they pay for. Others leave without ever deciding to, when a card expires or a payment fails. Both are solvable.

Your objective is to make sure every subscriber gets full value from their subscription and has every reason to stay. You will own the experience from a subscriber’s first days through the moment they consider leaving, across Design Space, our owned channels (email, push, SMS), the web cancellation flow, and payment recovery. The impact of your work will show up directly in our retention numbers.

Key Responsibilities

Across each of the 4 areas below, you will own the roadmap and work cross functionally with creative, legal, UX, data, engineering, research, finance, and international teams to move the program forward. You will define success metrics, analyze performance, and keep partners aligned through clear briefs, plans, and readouts.

Expectations

- Become an expert quickly. Learn the subscription business, customers, and metrics inside and out.
- Lead with impact. Bring creative ideas that drive measurable results.
- Be resourceful. Use partners across data, research, product, and international.
- Create clarity. Keep teams aligned through simple plans and crisp communication.
- Move with urgency and focus. Prioritize what matters and adjust as you learn.
- Raise the bar. Own outcomes, collaborate with low ego, and use AI to amplify impact.

Responsibilities

Benefit awareness; Build onboarding and ongoing communications so every subscriber knows the full breadth of their subscription, including new value as it’s added.; Benefit adoption; Partner with data and research to find which benefits predict retention, then get more subscribers to them sooner.; Design journeys that move subscribers from knowing about the benefits to using the benefits.; Voluntary churn; Own the cancellation flow end to end, including the reasons we capture, the save/pause offers we present, and follow-up after someone cancels.; Test and iterate ways to improve save rate while keeping the experience clear and compliant.; Involuntary churn; Own the strategy to reduce churn from payment failures and expired cards, partnering with finance, engineering, and payment providers on retry logic, card updater services, and payment options.; Build payment recovery communications that prompt subscribers to update their payment details before and after a failure.

Requirements

5+ years in retention marketing, including direct ownership of retention for a subscription product.; A track record of moving churn, save rate, or lifetime value through testing.; Experience with owned channels (email, push, SMS, in-app), cancellation flows, or payment recovery.; Comfort with data and experience partnering with product and engineering to ship experience changes.