Sales Director, Retail & Consumer Goods

This is a SaaS enterprise sales leadership role, managing a team of Enterprise Account Executives in the DACH market for Braze's market-leading Customer Journey Orchestration platform. We're looking for someone who is passionate about helping brands communicate more effectively with their customers, building a winning team, and expanding our highly successful customer base.

Responsibilities

Lead and mentor a distributed team of 6+ Account Executives across the DACH market, driving performance across Strategic, Enterprise, and Commercial account segments; Lead the strategic expansion of Braze in Central Europe, focusing on the Retail and CPG verticals; Act as the face and voice of Braze for the Retail and CPG sector in the region, leading GTM initiatives, headlining industry events, and leading internal and external evangelism; Enforce disciplined deal execution, sales forecasting, pipeline management, and structured sales methodologies; Collaborate with and expand an ecosystem of System Integrators, Technology Partners, and Digital Agencies to drive joint GTM strategies; Drive full-lifecycle customer engagement from prospecting and acquisition to retention and expansion, including C-level meetings and negotiations; Foster cross-functional alignment with Business Development, Marketing, Customer Success, Legal, Sales Operations, and Partnerships

Requirements

5+ years of experience leading enterprise sales teams in the DACH market, managing teams of 6+ people across Strategic, Enterprise, and Commercial accounts; Proven track record as a talent magnet, able to acquire, develop, coach, and retain top-performing sales talent; Proven track record selling complex enterprise solutions into the Retail and CPG sectors; Deep understanding of the MarTech partner landscape for Retail and CPG, with established relationships with key SIs, Tech Partners, and Agencies; Forward-thinking approach to sales tech, using AI-driven tools to improve operational efficiency and deal execution; Experience successfully leading and unifying distributed sales teams across multiple DACH locations; Native German and fluent English; Deep understanding of SaaS sales cycles, Customer Data Platforms (CDPs), omnichannel marketing, and modern customer engagement stacks; Strong business acumen; Experience developing and evangelizing net-new business while nurturing and expanding existing customer relationships

Nice to have

French language skills; Direct industry background in Retail or CPG; Existing executive relationships within DACH Retail/CPG

Benefits

Competitive compensation that may include equity; Retirement and Employee Stock Purchase Plans; Flexible paid time off; Comprehensive benefit plans covering medical, dental, vision, life, and disability; Family services including fertility benefits and equal paid parental leave; Professional development with formal career pathing, learning platforms, and a yearly learning stipend; A curated in-office employee experience; Volunteer Week and donation matching; Employee Resource Groups; Collaborative, transparent, and fun culture recognized as a Great Place to Work