Sales Director, SLED - East

At Everbridge, our mission is to help protect people and communities during their most critical moments. As a global leader in critical communications, public warning, and enterprise safety solutions, we enable governments, emergency services, and organizations worldwide to deliver trusted, life-saving communications at a scale. We’re currently seeking a highly skilled, results-oriented Sales Director, SLED - East who thrives in a dynamic, high-growth SaaS environment. This leader will provide strategic direction, hands-on coaching, and creative solutions while leading our State, Local Government, and Education sales team.

Responsibilities

Lead the SLED sales team to achieve or exceed monthly, quarterly, and annual revenue targets; Establish and monitor performance metrics related to pipeline generation, opportunity progression, forecasting, and revenue attainment; Recruit, onboard, coach, and motivate high-performing sales professionals; Provide regular performance feedback, professional development, and career coaching; Work directly with the team to develop territory, account, opportunity, and competitive strategies; Support complex SLED sales cycles involving multiple stakeholders, procurement processes, partners, and contracting requirements; Build programs and campaigns that generate pipeline and increase Everbridge’s market share across state, local government, and education accounts; Develop and refine sales processes, tools, and playbooks that improve productivity and performance; Use Salesforce to manage sales activity, pipeline health, opportunity progression, and forecast accuracy; Coordinate with Marketing, Customer Success, Product, Professional Services, Legal, Finance, and other departments on customer, technical, contracting, and deployment requirements; Collaborate with Everbridge sales leadership to ensure alignment and cooperation across sales teams; Build relationships with strategic customers, channel partners, resellers, cooperative purchasing organizations, and relevant industry stakeholders; Communicate performance, risks, market insights, and growth opportunities to senior leadership; Serve as a hands-on front-line leader, helping the team remove barriers, win strategic opportunities, and achieve individual and company goals

Requirements

Enterprise software sales experience, preferably within a SaaS organization; Software sales or leadership experience focused on state and local government, K–12 education, or higher education; Demonstrated success leading sales teams and consistently achieving revenue targets; Experience selling complex enterprise solutions that require engagement with multiple buyers, executive stakeholders, procurement teams, and technical decision-makers; Strong understanding of SLED procurement processes, contracting vehicles, budget cycles, RFPs, and cooperative purchasing arrangements; Experience building, coaching, and retaining high-performing sales teams; Established relationships within state government, local government, education, channel partners, or public-sector technology communities; Experience selling software and related professional or consulting services; Ability to manage and execute all stages of the sales process; Proven ability to develop a broad, sustainable pipeline and accurately forecast results; Strong leadership, analytical, problem-solving, negotiation, and decision-making skills; Excellent written, verbal, presentation, and executive communication skills; A self-motivated, collaborative, and accountable leadership style; Willingness to travel as required to support customers, partners, industry events, and the sales team

Benefits

variable compensation; healthcare; dental; parental planning; mental health benefits; disability income benefits; life and AD&D insurance; 401(k) plan and match; paid time off; fitness reimbursements