Sales Representative Form-on

Form-on USA Corp . is a young, global enterprise which is specialized in the supply and trade of used formwork, new formwork components and plywood. As a subsidiary of Doka Group, we can build on a high-performing production facility as well as an international logistics network. We are proud of our team and our product portfolio. For our team in the U.S., we are looking for an enthusiastic and innovative candidate who will - together with a strong team - contribute to the company's success.

The Sales Representative plays a pivotal role in expanding Form-on’s market presence by developing strategic customer relationships, identifying new business opportunities, and executing a robust go-to-market strategy. This role combines field sales, market intelligence, and cross-functional collaboration to support the Dual Brand Initiative and drive sustainable growth. The ideal candidate thrives in a fast-paced, customer-centric environment and embodies Form-on’s values of simplicity, speed, and transparency. This is a remote position based within the assigned territory, requiring frequent travel throughout the region and occasional travel to the Form-on USA Headquarters, as needed.

Responsibilities

Develop and implement sales strategies that align with Form-on’s market expansion goals and the Dual Brand Initiative.; Identify and act on growth opportunities, new products, and market potential across your territory.; Foster cross-functional collaboration and communication within Form-on and across the Umdasch Group.; Represent and champion Form-on’s culture and values (we-Feel, we-Think, we-Do) internally and externally.; Help identify and attract new sales talent in your region to support growth.; Manage the full sales cycle: prospecting, acquisition, retention, and key account support.; Build strong customer relationships through regular site visits (physical or virtual) and proactive engagement.; Lead localized marketing efforts and campaigns in partnership with the Marketing team.; Analyze and determine regional market prices for used and new formwork and scaffolding.; Utilize smartCRM for accurate customer data and sales activity documentation.; Collaborate closely with Customer Service on quotes, pricing, order processing, and delivery coordination.; Ensure adherence to compliance standards, including EU/US sanctions checks and proper complaint handling.; Contribute to regional planning, forecasting, budgeting, and weekly sales updates.; Coordinate Dual Brand alignment with Doka country organizations and leverage internal support functions.; Share regional market insights to support supply chain and business development.

Requirements

Bachelor’s degree in Business, Sales, Marketing, or a related field (or equivalent work experience); 3–5 years of B2B sales experience, preferably in construction, formwork, scaffolding, or industrial equipment sectors; Proven track record of territory management and new business development; Strong understanding of sales strategies, customer relationship management, and go-to-market execution; Familiarity with CRM tools (e.g., smartCRM) and digital communication platforms (e.g., MS Teams); Excellent interpersonal, negotiation, and communication skills; Ability to work independently in a remote environment, while effectively collaborating with cross-functional teams; Comfortable with frequent travel within the territory and occasional travel to company headquarters; Strong organizational and time management skills, with the ability to handle multiple priorities; Commitment to upholding compliance standards and contributing to a positive, values-driven team culture