Sales Representative SUPER & OLDTOWN (Central Region)

Who we are?

We are JDE Peet’s. We craft coffee for every cup and build brands for every heart.

JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs. In 2025, JDE Peet’s generated total sales of EUR 9.9 billion and employed a global workforce of more than 21,000 employees. Discover more about our journey to deliver a coffee for every cup and a brand for every heart at www.jdepeets.com .

What’s it like to work at JDE Peet’s?

We believe amazing things happen over a cup of coffee. Together, we create those moments every day, turning ideas into impact and possibilities into reality. At JDE Peet’s, we work as one team guided by our values: we Dare to Amaze, Own It, Make It Simple, and Win Together. Here, you’ll find the freedom to innovate, the courage to take bold steps, and the support to grow your career in a global environment.

Come join our team and discover what your cup of amazing can be!

Responsibilities

Manage Local Key Account customers.; To ensure execution of Local Key Account business strategy & plan, achieving In Market Sale as per AOP; Assist distributor seller in managing LKA business, including quarterly business plan, route plan & call frequency, pricing & promotion negotiation, New Product Day listing & Trading Terms Agreement negotiation; Identify potential outlets for in store activation (thematic or tactical), negotiate with store manager for strategic location with minimum display rental; Conduct regular market visit to store level to gather outlets insight & building rapport with store manager. Conduct audit of perfect store execution, OSA, MSL, SOS, outlet stock aging & competitor information, identify potential growth areas & opportunities and address immediate concerns.; GT Key Customers – Monthly market audit for display/ merchandising compliance (outlets with display rental), propose to terminate outlets with low potential and non-compliance; Joint market visit with Area Sales Executive to identify distributor operation gaps, propose action to distributor; Support IKA outlets execution at store level; Propose sales orders for selective International Key Account customers at the store level; Monthly Store Visit to IKA outlets:; To maintain good relationship with customers at store level; Checking & ensuring merchandising compliance (planograming, SOS, Perfect Store); To gather Competitors activities; Identify outlets potential, propose tactical support for business growth (in store); Checking In store activation activity, ensure execution as per guideline; Support SOM for Special Projects; Physical Market Mapping (exploring new distribution/outlets); Sales & Merchandising Blitz; Outlets opening activity

Requirements

Minimum 2 years of experience in Sales (Central Region would be an added advantage); Experience in General Trade; Good knowledge of MS Office; Good knowledge of English, additional local dialect will be added advantage