SEM Media Tagging Manager

Blend brings together marketing, data, analytics, and technology expertise to help organizations improve performance and make better-informed decisions. We are seeking an experienced Paid Search Tracking and Tagging Manager to join our team and lead measurement implementation across major advertising platforms.

Summary

The SEM Media Tagging Manager will serve as the subject matter expert for tracking, tagging, conversion measurement, and pixel governance across paid search campaigns.

This role owns the implementation, validation, troubleshooting, and ongoing maintenance of digital marketing tags and measurement solutions across Google and Microsoft advertising platforms. The ideal candidate has hands-on experience with SA360 Floodlight, Campaign Manager 360, Google Ads conversion tracking, Microsoft Advertising UET, and enterprise tag management systems.

Responsibilities

Own tracking, tagging, conversion measurement, and pixel governance for paid search campaigns.; Configure, implement, and maintain tracking across SA360, Campaign Manager 360, Google Ads, and Microsoft Advertising.; Implement and manage Floodlight activities, Floodlight variables, conversion tags, UET tags, UTM parameters, and click-tracking frameworks.; Deploy and manage tags through enterprise tag management systems such as Tealium, Ensighten, and Adobe.; Develop and enforce tagging standards, measurement frameworks, governance processes, implementation documentation, and QA procedures.; Lead end-to-end QA, validation, and troubleshooting across websites, landing pages, and other digital properties.; Investigate and resolve tagging, attribution, conversion, and reporting discrepancies across advertising and analytics platforms.; Maintain tracking inventories, implementation guides, playbooks, standard operating procedures, and QA documentation.; Establish best practices for conversion tracking, attribution, audience creation, and campaign measurement.; Ensure tracking implementations comply with applicable privacy, legal, risk, and marketing control requirements.; Identify opportunities to automate measurement, QA, and operational workflows.; Provide technical guidance for new technology implementations, website updates, measurement initiatives, and cross-functional projects.; Partner with Paid Search, AdTech, Analytics, Measurement, Technology, Data Governance, and Marketing Controls teams.

Requirements

Bachelor's degree required.; 4+ years of experience in marketing technology, digital advertising operations, measurement implementation, tagging, tracking, or a related area.; Hands-on experience with SA360 Floodlight and Campaign Manager 360.; Hands-on experience implementing Google Ads conversion tracking and Microsoft Advertising UET tags.; Experience with enterprise tag management systems such as Tealium, Ensighten, or Adobe.; Strong knowledge of conversion tracking, attribution, pixel implementation, QA, and digital measurement frameworks.; Experience troubleshooting tracking, attribution, and reporting discrepancies.; Working knowledge of JavaScript-based tagging, cookies, URL parameters, event tracking, and data layer implementations.; Experience with Google Analytics and Adobe Analytics.; Experience working with consent and privacy management platforms.; Experience supporting enterprise-scale measurement, attribution, or tag governance programs.; Experience in financial services or another highly regulated industry is preferred.; Google Marketing Platform certifications are a plus.; Ability to work effectively across marketing, media, analytics, data, technology, governance, and compliance teams.