Senior Alliance Marketing Manager

We're looking for a strategic alliance marketer to serve as Celigo's face to our most important technology partners, and as the internal leader who brings Celigo's full marketing organization to each partnership. You'll work across two large organizations with different goals, find the win-win paths, and orchestrate Celigo's demand gen, content, PMM, and field teams to execute against a shared agenda.

Responsibilities

Lead co-marketing for strategic alliance partners as Celigo's face to partners such as AWS, Microsoft, Shopify, and SAP; Translate partner go-to-market priorities into co-marketing programs that generate pipeline for Celigo; Develop joint value propositions and partner-specific messaging with Celigo's PMM team; Manage co-marketing funds and MDF, including planning, execution, reconciliation, compliance, and ROI; Drive partner-sourced demand generation through marketplace listings, campaigns, co-hosted webinars, partner newsletters, and joint paid media; Enable partner sales and solutions teams with solution briefs, battle cards, and joint pitch materials; Represent Celigo at partner-hosted events and marketplaces, including content submissions and marketplace listing optimization; Track and report on alliance marketing performance (pipeline influenced, partner-sourced leads, MDF utilization, co-sell activity); Serve as the marketing POC for alliance partner teams and coordinate joint planning cycles

Requirements

Demonstrated ability to find win-win paths between two large organizations with different goals; Skilled at navigating large partner organizations and building cross-team relationships; Fluent in demand generation tactics (digital campaigns, webinars, content syndication, marketplace optimization, field events); Strong written communication, including crisp joint value propositions; Comfortable with data: tracks programs in CRM or marketing automation, understands pipeline influence, and can build reports independently; Highly organized, self-directed, and comfortable managing multiple partner relationships simultaneously; Bachelor's degree in business, marketing, or a related field; 7+ years of B2B marketing experience, including at least 2 years in partner, alliance, or channel marketing in a SaaS environment; Hands-on experience with one or more major platform ecosystems (AWS Marketplace, Co-Sell, ISV Accelerate; Microsoft AppSource, IP Co-Sell, Partner Center; SAP PartnerEdge; Shopify Partner Program) or a comparable enterprise platform; Proven track record of co-marketing programs that produced measurable pipeline

Nice to have

Familiarity with iPaaS, integration, or ERP ecosystems (NetSuite, Salesforce, SAP, etc.)

Benefits

Remote-first culture built on trust, collaboration, and transparency; Lightspeed learning opportunities; Competitive compensation and benefits; Three weeks of vacation (starting year one); Wellness days and holidays; Parental leave and a generous benefits package; Monthly tech stipend; Recognition and career development opportunities