Senior Analyst, Client Analytics

Later is looking for a Senior Analyst to help its largest Enterprise Brand customers understand how their influencer campaigns performed and why. The role owns account-level reporting and analysis, turning creator, content, audience, platform, and campaign data into insights and recommendations that strengthen future influencer strategy and support renewals and expansion. The role is highly cross-functional and includes regular exposure to client teams and Later's senior leadership.

Responsibilities

Own account-level reporting for Enterprise Brand customers, connecting campaign performance to business outcomes; Analyze creator and content-level performance to identify the creative themes, formats, hooks, storytelling approaches, and creator attributes driving results, then translate those findings into actionable recommendations for future influencer campaigns; Build and present data-driven narratives for client meetings, including QBRs and executive reviews; Develop hypotheses and design analyses that answer the questions Enterprise Brands actually care about; Partner with Client Success and Services to define what "value delivered" looks like for each account, and report against it consistently; Build and maintain data models using dbt and BigQuery to support scalable, repeatable client reporting, leveraging AI solutions to drive efficient and consistent delivery; Create reusable data assets and standardized metrics definitions so account reporting stays consistent across the client base; Implement data quality checks to ensure every number that reaches a client is right the first time; Work with data engineering & product teams to optimize the pipelines that feed client-facing dashboards; Conduct deep-dive analyses on campaign performance, audience behavior, and market trends for assigned accounts; Translate complex data into business-relevant insights for both technical and non-technical audiences; Present findings and recommendations directly to client stakeholders and internal senior leadership

Requirements

3+ years of experience in social media and content performance campaign reporting and insights; Direct client-facing or stakeholder-presentation experience; Strong SQL skills; Hands-on experience with dbt or a similar data modeling tool; Experience building account-level or client-facing reporting, not just internal dashboards; Solid presentation skills, comfortable communicating data-driven findings to executives and non-technical stakeholders; Ability to translate complex data into clear, business-relevant recommendations; Comfort working directly with external clients as well as internal cross-functional teams; Experience with BI or visualization tools (Domo, Looker, or similar)

Benefits

Eligibility to participate in various benefits plans for permanent team members