Senior Analyst, Strategy

As a Senior Analyst, Strategy, you will be the primary architect of multi-channel media plans and the project lead for their execution. You aren't just looking at platform dashboards; you are looking at the client's "big picture." We are looking for a highly organized, Project Management-oriented strategist. The ideal candidate has the "Media Savvy" to know how Meta and Search function, but the rigor to manage complex account structures (e.g., Franchise/Multi-location) and high-touch client relationships without letting a single detail slip through the cracks.

Responsibilities

Partner with clients to map business goals to advanced activation strategies across Meta, TikTok, and YouTube, while leveraging Amazon DSP to capture high-intent audiences.; Lead the end-to-end execution of complex campaigns, ensuring seamless integration between social storytelling and programmatic precision.; Go beyond basic metrics to analyze the "so what." Use data to uncover deep consumer insights, optimize for long-term value (LTV), and refine attribution models.; Develop and execute robust A/B testing frameworks (creative, audience, and bidding) to constantly push the boundaries of what’s possible on emerging platforms like TikTok.; Act as a strategic consultant for your clients, translating technical platform updates into actionable business opportunities during weekly, monthly, and annual strategy reviews.; Collaborate with internal teams to ensure Social and Amazon DSP efforts are harmonized, maximizing reach and minimizing frequency fatigue.

Requirements

1–3+ years of full-time experience in digital media optimization. Deep hands-on experience in Meta Ads Manager and TikTok Ads Manager is required.; Strong understanding of YouTube/Google Ads and the nuances of video-first activation.; Experience with Amazon DSP (or similar sophisticated DSPs) to drive full-funnel activation and retail media integration.; Proven ability to move beyond execution into "Activation Strategy"—understanding how creative, data, and platform algorithms work together.; Advanced analytical skills with the ability to turn complex Excel or BI tool data into compelling slide decks and strategic narratives.; A self-starter attitude with the ability to manage complex workloads in a fast-paced, collaborative environment

Benefits

Healthcare/Dental/Vision; Unlimited PTO; 401k Contributions; $75/mo Wellness Stipend; $100/mo Mobile Phone Stipend; $50/mo Internet Stipend; $500/yr Annual Learning Stipend; $2,000/yr Annual Tuition Stipend; One-time $200 New Hire Home Office Equipment Stipend; Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave; Annual Work From Anywhere 4 weeks per year