Senior Art Director

For 100 years, Reitmans (Canada) Limited (RCL) has defined the Canadian retail fashion landscape with its three iconic brands, Reitmans, RW&CO. and PENN. Penningtons. We're excited about what we’ll build together next.

Our vision is to empower Canadians to live confidently, and our mission is to create collections of uncompromising style and quality for all.

We believe great people do their best work alongside other great people. Here, you’ll have a voice, be challenged to grow and be part of a team driven by curiosity, bold thinking and ownership.

Come raise the bar of Canadian fashion with us.

Big ideas. Bold creativity. Fashion that celebrates every body.

At PENN. Penningtons, we believe fashion is about confidence, self-expression and feeling incredible in your own skin. Every campaign, image and creative detail is an opportunity to celebrate our customers and bring our brand to life.

We're looking for a Senior Art Director with a strong creative vision, a passion for fashion and a love for bringing ideas from concept to execution.

Reporting to the Creative Director, you'll play a key role in shaping how PENN. Penningtons shows up across campaigns, eCommerce, digital and retail. From developing concepts and designing layouts to directing photoshoots and elevating our visual storytelling, you'll be at the heart of our creative process.

This is a hands-on senior creative role, where your expertise, design skills and ability to influence will make an impact without direct people management responsibilities.

Why This Role Matters

Your creative expertise will help shape how our customers experience PENN. Penningtons, from the first image they see online to the campaigns that inspire them in-store.

You'll have the opportunity to bring fresh thinking, exceptional design and powerful visual storytelling to a brand that celebrates individuality, confidence and style.

Ready to make your creative mark?

If you live and breathe fashion, love being hands-on with design and photography, and know how to turn a creative vision into something truly memorable, we'd love to see your work.

Join PENN. Penningtons and help us create fashion stories that inspire confidence, celebrate individuality and make every customer feel seen.

Responsibilities

Turn ideas into inspiring campaigns: Partner with the Creative Director to translate seasonal brand direction into compelling concepts, mood boards, visual stories and campaign experiences.; Create, design and inspire: Personally develop campaign layouts, visual concepts, presentations and creative assets that set the direction for execution across channels.; Lead the creative vision on set: Direct major fashion photoshoots, collaborating with photographers, stylists, models, videographers and production partners to bring concepts to life.; Elevate our eCommerce experience: Own and continuously evolve our eCommerce photography standards, from styling and posing to lighting, composition, cropping and image consistency.; Connect creativity across channels: Collaborate with Design, Merchandising, Marketing, Content, eCommerce, Visual Merchandising and Studio teams to deliver a cohesive and inspiring brand experience.; Push creative boundaries: Bring fresh ideas, emerging trends and innovative tools, including AI-powered creative solutions, to elevate storytelling and improve creative execution.

Requirements

8+ years of progressive experience in art direction, ideally within fashion retail, fashion marketing or a consumer-focused brand.; A background in graphic design or equivalent professional experience, supported by a strong portfolio showcasing fashion campaigns, photography, design and visual storytelling.; Proven experience leading fashion photoshoots, both in studio and on location, with the confidence to guide creative teams and production partners.; Strong design expertise, including typography, colour, composition, photography and visual identity across digital, eCommerce and retail.; Experience developing and maintaining eCommerce photography standards, along with advanced knowledge of creative design tools and emerging AI technologies.; A collaborative, solutions-oriented mindset with strong presentation, communication and influencing skills.; Bilingualism in English and French