Senior Associate, Clients

We are looking for a highly motivated Associate/Senior Associate to join the WPP Media Clients Team based out of Malaysia. As an Associate in this team, you should come with about 1-2 years of total work experience in the media industry OR As a Senior Associate in this team, you must have at least 2 years of experience in the relevant field in media industry. As the primary point of contact for your clients, you will manage their advertising needs end to end across all channels.

Responsibilities

Client Relationship & Servicing: communicate with clients and provide regular updates on campaign performance, industry trends, and new opportunities; Trusted Advisor: maintain strong, long-lasting relationships with clients based on trust, transparency, and timely communication; Strategic Insight: develop understanding of client businesses, target audiences, competitive landscapes, and industry trends; Goal-Oriented Planning: collaborate with clients to define clear and measurable campaign objectives; Cross-Channel Expertise: develop comprehensive advertising strategies and media plans across all relevant channels; Campaign Management: use WPP Media workflow management tool to capture and guide campaign requirements and allocate resources effectively; Seamless Execution: implement advertising campaigns across all channels, ensuring timely launch and accurate setup; Budget Control: manage campaign budgets and track spending meticulously to ensure optimal ROI; Team Collaboration: leverage internal teams to ensure seamless campaign execution and alignment with client expectations; Performance Monitoring: monitor and optimize campaign performance using WPP Media and/or other relevant tools; Billing and Reconciliation: ensure client spends are reconciled and liaise with Finance for billing and invoicing; Data-Driven Optimization: regularly analyse data to uncover insights and adjust strategies; A/B Testing: conduct A/B testing to identify effective campaign elements; Insightful Reporting: generate reports from WPP Media proprietary dashboard; Strategic Analysis: analyse campaign data to identify trends, opportunities, and areas for improvement

Requirements

For Associate: about 1-2 years of total work experience in the media industry; For Senior Associate: at least 2 years of experience in the relevant field in media industry; Ability to work independently and as part of a team in a fast-paced, deadline-driven environment; Can-do attitude; Good communication, presentation, and interpersonal skills; Ability to build strong relationships with clients and internal stakeholders; Strong analytical and problem-solving abilities; Meticulous data-driven approach to campaign planning, management and optimization

Nice to have

Some understanding and hands-on experience across several advertising channels (biddable and non-biddable media); Prior experience in using analytics tools e.g., Google Analytics, Adobe Analytics, Evogenious (TV), Clear Decisions, Microsoft Excel, Microsoft PowerBI

Benefits

Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Employee resource groups; In-office events; Hybrid work approach