Senior Associate, Clients

We are looking for a highly motivated Associate/Senior Associate to join the WPP Media Clients Team based out of Malaysia. As an Associate in this team, you should come with about 1-2 years of total work experience in the media industry OR As a Senior Associate in this team, you must have at least 2 years of experience in the relevant field in media industry. As the primary point of contact for your clients, you will manage their advertising needs end to end across all channels. This includes developing and maintaining strong relationships with clients, understanding their business goals, and translating these into effective advertising strategies. You will be required to oversee the entire campaign lifecycle, from initial strategy and planning to setup, execution, and ongoing optimization. Your role is crucial in ensuring that campaigns are delivered on time, within budget, and meet or exceed client expectations. Through meticulous planning and continuous performance analysis, you will drive successful outcomes and deliver exceptional value to our clients.

Responsibilities

Manage client advertising needs end to end across all channels; Develop and maintain strong client relationships; Translate client business goals into effective advertising strategies; Oversee the entire campaign lifecycle from strategy and planning to setup, execution, and optimization; Manage campaign budgets and track spending to ensure optimal ROI; Monitor and optimize campaign performance using WPP Media and other relevant tools; Ensure client spends are reconciled post campaign and maintain supporting documents; Generate reports from WPP Media dashboard with campaign performance, insights, and recommendations; Conduct A/B testing and data-driven optimization; Collaborate with internal teams for seamless campaign execution

Requirements

About 1-2 years of total work experience in the media industry OR at least 2 years of experience in the relevant field in the media industry; Ability to work independently and as part of a team in a fast-paced, deadline-driven environment; Good communication, presentation, and interpersonal skills; Strong analytical and problem-solving abilities with a meticulous data-driven approach to campaign planning, management and optimization

Nice to have

Some understanding and hands-on experience across several advertising channels (biddable and non-biddable media); Prior experience in using analytics tools, e.g., Google Analytics, Adobe Analytics, Evogenious (TV), Clear Decisions, Microsoft Excel, Microsoft PowerBI

Benefits

Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Access to global WPP Media & WPP networks; Employee resource groups; Frequent in-office events