Senior Associate, Clients

We are looking for a highly motivated Associate/Senior Associate to join the WPP Media Clients Team based out of Malaysia. As the primary point of contact for your clients, you will manage their advertising needs end to end across all channels. This includes developing and maintaining strong relationships with clients, understanding their business goals, and translating these into effective advertising strategies. You will be required to oversee the entire campaign lifecycle, from initial strategy and planning to setup, execution, and ongoing optimization.

Responsibilities

Act as primary point of contact for clients and manage advertising needs end to end across all channels; Develop and maintain strong client relationships and translate business goals into effective advertising strategies; Oversee the entire campaign lifecycle from strategy and planning to setup, execution, and ongoing optimization; Manage campaign budgets and track spending to ensure optimal ROI; Monitor and optimize campaign performance using relevant tools; Ensure client spends are reconciled post campaign and liaise with Finance; Conduct A/B testing and data-driven optimization; Generate reports and provide strategic recommendations to clients

Requirements

1-2 years of total work experience in the media industry (or at least 2 years in the relevant media field for Senior Associate); Ability to work independently and as part of a team in a fast-paced, deadline-driven environment; Can-do attitude; Good communication, presentation, and interpersonal skills; Strong analytical and problem-solving abilities; Meticulous data-driven approach to campaign planning, management, and optimization

Nice to have

Some understanding and hands-on experience across several advertising channels (biddable and non-biddable media); Prior experience in using analytics tools, e.g., Google Analytics, Adobe Analytics, Evogenious (TV), Clear Decisions, Microsoft Excel, Microsoft PowerBI

Benefits

Competitive medical, group retirement plans, vision, and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Access to global WPP Media and WPP networks; Employee resource groups and in-office events; Hybrid approach with teams in office around four days a week