Senior Associate, Media Planning

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Responsibilities

Conduct in-depth audience research, competitive analysis, and market trend assessment to inform media strategy; Assist in the development of comprehensive media plans, including channel mix recommendations, budget allocation strategies, and flighting schedules; Formulate hypotheses and propose innovative media tactics to achieve specific campaign objectives; Develop media rationale and provide data-driven justifications for proposed strategies and channel selections; Collaborate on setting realistic and measurable campaign goals (KPIs) and develop performance forecasts; Contribute to the identification of key success metrics and measurement frameworks for campaigns; Translate approved media plans into detailed tactical execution guides and liaise with activation teams; Provide strategic guidance during campaign setup and launch; Monitor campaign performance against planned objectives, identifying any deviations and informing strategic adjustments; Analyze campaign data from a strategic perspective; Develop client-facing reports and presentations; Present media plans and performance insights to internal teams and clients; Research and evaluate new media partners, platforms, and technologies; Maintain an up-to-date understanding of the evolving media landscape; Partner closely with creative, analytics, and client services teams to ensure media strategies are integrated and aligned with broader marketing initiatives

Requirements

3+ years' experience in digital/media execution and planning, client-side in-house team, or media owner capacity; Media agency background is preferred; Good communications skills with basic English skills; Strong attention to detail and comfortable working with numbers and data; Eager to learn quickly and adapt to a fast-paced environment; Ability to work multitasking under high pressure; Basic understanding of the industry, business, brands, and consumers in the Vietnam landscape

Nice to have

Hands-on experience of advertising technology platforms (ad servers, DSPs, Facebook Ads Manager)

Benefits

Access to global WPP Media & WPP networks to pursue passions, grow networks, and learn at the cutting edge of marketing and advertising; Employee resource groups; Frequent in-office events celebrating team wins, thought leadership, holidays, and milestone events; Opportunities to progress in their careers