Senior Associate, Paid Social & Programmatic

We are seeking an analytical, detail-oriented, and highly motivated Senior Associate, Paid Social & Programmatic to join our activation team.

Responsibilities

Lead the setup, trafficking, day-to-day execution, and optimization of programmatic media campaigns, primarily utilizing DV360; Act as a key contact for external vendor partners and DSP representatives to negotiate placements, manage campaign delivery, and resolve execution challenges; Assist with campaign execution across Meta, Pinterest, and TikTok, actively engaging in ongoing training and mentorship; Track, analyze, and optimize campaign pacing and performance against client KPIs, delivering clear reporting and actionable insights; Navigate strict compliance, accessibility, and regulatory guidelines associated with public sector accounts like the Ontario Government; Partner closely with internal planning, activation managers, and account leads to ensure seamless campaign workflow and execution accuracy

Requirements

1.5 years of hands-on experience in digital media activation; Strong hands-on proficiency with DV360 and vendor management workflows; Strong willingness to learn and upskill; High attention to detail; Comfortable communicating externally with vendors and publishers; Curious and mentorship-driven; Ability to pivot across different account types, from commercial tech and finance to public sector campaigns

Nice to have

Agency experience preferred; Foundational knowledge of Paid Social platforms (Meta, Pinterest, TikTok) preferred; DV360, Meta, or related digital media platform certifications are a strong bonus

Benefits

Competitive medical, group retirement plans, vision, and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Access to global WPP Media & WPP networks; Employee resource groups; Frequent in-office events