Senior Associate, Programmatic

As the Senior Associate, Programmatic, you will be responsible for supporting and leading the day-to-day programmatic campaign activity for assigned agency teams and clients. Working across multiple interfaces—including Demand-Side Platforms (DV360, Xandr, Amazon DSP, The Trade Desk), Salesforce, Radia, and Datorama—you will play a key role in campaign strategy execution, set up, pacing, optimization, and reporting.

Responsibilities

Campaign Execution & DSP Management: Lead and assist with campaign set up, pacing, shifts, and optimizations across major DSPs (DV360, Xandr, Amazon DSP, The Trade Desk); Workflow & System Management: Accurately input, sync, and maintain campaign data in internal systems and platforms, including Salesforce, Radia, and Datorama; Quality Assurance & Ad Ops Guidance: Audit and review digital creative tags prior to launch to ensure accuracy, providing clear verification guidance to the Ad Operations team; Delivery & Pacing Monitoring: Ensure timely campaign launches, track live delivery post-launch, update internal campaign trackers, and ensure monthly actualizations are completed on schedule; Reporting & Analysis: Compile reporting inputs for post-campaign reports and Quarterly Business Reviews (QBRs), analyzing media metrics and KPIs to maximize client investments; Cross-Functional Collaboration: Maintain proactive communication across business units (Programmatic Managers, Ad Ops, Analysts, Trading Strategy) and liaise with vendors and agency partners in preparation for campaign launches; Mentorship & Process Improvement: Mentor and guide Programmatic Coordinators, assist in creating standardized process documentation, and proactively identify opportunities to refine internal workflows

Requirements

1–2 years of hands-on experience in programmatic execution or a Programmatic Coordinator/Associate role within an agency or media environment; Demonstrated hands-on experience navigating and operating across major DSPs (DV360, Xandr, Amazon DSP, The Trade Desk, Yahoo/Verizon); Solid understanding of the programmatic ecosystem, media metrics, KPIs, and digital ad tech mechanics; Experience utilizing internal workflow platforms and reporting systems (Salesforce, Radia, Datorama); High level of attention to detail with strong analytical and problem-solving skills to troubleshoot deliverability or performance issues; Strong organizational and time management capabilities to prioritize tasks in a fast-paced agency environment; Excellent communication and interpersonal skills with a high-energy, team-first mentality; High level of technical proficiency in Microsoft Office tools (specifically Excel, PowerPoint, and Word)

Nice to have

100% Certification on relevant DSP platforms (DV360, Xandr, Amazon DSP, The Trade Desk); Post-secondary education in Media, Marketing, Advertising, or a related field; Demonstrated previous leadership or peer-mentorship skills to coach and support junior team members (Programmatic Coordinators); Knowledge of the French language is an asset

Benefits

Competitive medical, group retirement plans, vision, and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Access to global WPP Media & WPP networks; Employee resource groups; Frequent in-office events