Senior Brand Manager - DTC

Ashley Digital is hiring a Senior Brand Manager to serve as the manager of two of our growth brands. This is a high-ownership commercial role: you will own the end-to-end brand experience — merchandising, growth, profitability, sales mix, and attach rate. The Senior Brand Manager will act as the connective tissue across Global Supply Chain, Growth & Marketing, Product, and CRM to translate strategy into shipped work. The ideal candidate is a commercially sharp, e-commerce-native operator who knows how to use data, testing, and a high-scale DTC platform to move the metrics that matter — revenue, margin, AOV, and attach rate. You'll be measured on the performance of your brands, not on activity.

Responsibilities

Own the commercial performance of two growth brands, including top-line revenue, margin, sales mix, and attach rate; Define and execute the merchandising and assortment strategy — product mix, pricing architecture, bundle strategy, and promotional cadence — to ensure each brand has the right products at the right price points to win; Set the strategic direction for how each brand evolves over time, from positioning to portfolio expansion to category whitespace; Identify and execute the highest-leverage levers to drive growth: bundle adoption, premium SKU mix, AOV expansion, and conversion improvements across the funnel; Partner with Growth & Marketing and Product to design, prioritize, and execute a rigorous experimentation roadmap across PDPs, hero CTAs, bundles, creative, and merchandising; Read test results with discipline, draw clear conclusions, and scale what works; Serve as the primary connector across Global Supply Chain, Growth & Marketing, Product, and CRM; Lead without authority — align cross-functional partners on priorities, unblock workstreams, and keep execution moving; Manage the brand calendar and ensure on-time delivery of launches, campaigns, and merchandising moments; Own how each brand shows up in the world — visually, editorially, and competitively; Partner with creative and content teams to ensure brand expression is consistent, differentiated, and commercially effective

Requirements

Must reside and be authorized to work within the United States; 5+ years of e-commerce experience, ideally in DTC brand management, merchandising, or growth, with a track record of expanding scope and commercial responsibility; Demonstrated ability to drive measurable business outcomes — revenue growth, margin improvement, attach rate, conversion — through merchandising, experimentation, and cross-functional execution; Deep, practical understanding of how modern e-commerce operates end to end: site, merchandising, paid acquisition, lifecycle, and post-purchase; Strong grounding in experimentation methodology, with the ability to design, run, and interpret tests and translate results into decisions; Proven success operating in complex, multi-stakeholder organizations at the intersection of merchandising, growth, supply chain, and product; Commercially sharp, with the ability to connect brand and merchandising decisions to business outcomes and communicate that logic clearly to leadership and partners; Excellent analytical skills, with a demonstrated ability to use data to guide prioritization and trade-offs; Confident communicator, comfortable presenting to senior leadership and cross-functional stakeholders; Bias toward action and experimentation, balanced by sound judgment on what's worth testing

Nice to have

Shopify experience; background in mattress, furniture, or home categories

Benefits

Competitive salary; Health, Vision & Dental Insurance; HSA company contributions; 401K with company match component; Take what you need PTO; Wellness benefits; A FREE MATTRESS plus an awesome Friends and Family discount; Eligible for discretionary bonuses or commission payments