Senior Business Development Representative

Our client is a premium, technology-enabled creative and marketing organization helping brands scale their creative and marketing initiatives through a flexible, managed service model. They are seeking a Senior Business Development Representative to own outbound pipeline generation, from identifying the right accounts and developing messaging to executing campaigns, qualifying prospects, and booking qualified meetings. This is a hands-on individual contributor role for an experienced BDR who can combine outbound strategy with execution and continuously improve performance through research, experimentation, and data.

Responsibilities

Own outbound pipeline generation from strategy through execution; Define and refine ICPs, target segments, and prospecting criteria; Research target accounts, decision-makers, and relevant business opportunities; Build and maintain a consistent pipeline of self-sourced opportunities; Build and execute outbound campaigns across email, LinkedIn, calling, and other relevant channels; Develop personalized messaging for specific accounts and decision-makers; Create and manage prospecting sequences and follow-up cadences; Test and optimize messaging, targeting, sequences, and channels based on performance; Conduct hands-on outbound prospecting into mid-market and enterprise accounts; Engage and build relationships with relevant business and marketing decision-makers; Qualify prospects based on fit, business needs, and commercial potential; Book qualified meetings and demos for the Account Executive team; Maintain consistent follow-up throughout the qualification process; Use AI and automation to improve account research, personalization, messaging, and prospecting efficiency; Build and optimize outbound workflows and sequences; Explore new tools and approaches that can improve outbound performance; Track outbound KPIs, including response rates, conversion rates, meetings booked, and pipeline generated; Analyze campaign performance and identify opportunities for improvement; Use data to optimize targeting, messaging, sequences, and channels; Maintain accurate CRM and pipeline information; Collaborate with Sales and Marketing on targeting, positioning, and campaign initiatives; Share prospect and market insights to improve outbound strategy; Document successful processes, messaging, and best practices; Contribute to building a repeatable and scalable outbound business development process

Requirements

5+ years of overall experience in business development, sales, or related commercial roles, including at least 3 years of direct, hands-on SDR/BDR experience; Proven success generating self-sourced outbound pipeline and qualified meetings; Strong experience with multi-channel outbound prospecting and campaign execution; Experience with ICP development, account research, prospect segmentation, and personalized messaging; Experience testing and optimizing outbound strategies based on performance; Experience engaging mid-market and/or enterprise accounts and senior decision-makers; Strong understanding of outbound sales development strategy and execution; Strong account research, prospecting, qualification, and messaging skills; Understanding of KPIs, quotas, conversion metrics, and pipeline performance; Experience with CRM and prospecting platforms such as HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, or similar tools; Comfortable using AI tools for research, personalization, messaging, and workflow optimization; Excellent written and verbal English communication skills; Strong analytical, organizational, and CRM management skills; Highly independent, proactive, and accountable for results