Senior Content Manager

The person will join the SignNow Product Marketing team and take on the responsibility of creating and managing content across the funnel, including the website, blog, email, sales collateral, and social, to support product launches, GTM campaigns, and sales enablement. As Senior Content Manager, you will own content end to end, from brief to production, publishing, and optimization, working closely with the Principal Product Marketing Manager with direct line of sight into product strategy and launches.

Responsibilities

Create and execute content strategy: decide what we do, why, and what result we expect; Own content across its full lifecycle: brief, production, publishing, optimization, and performance review; Partner with Product Marketing, Design, Sales, and Customer Success to deliver content for product launches, GTM campaigns, and sales enablement; Optimize content based on performance data such as organic traffic, engagement, CTA conversion, and search visibility; Keep messaging consistent across all channels and formats, and fix drift when it appears; Use analytics tools such as GA4 and Ahrefs to understand what works, what doesn't, and why, and act on the findings; Evaluate and adopt new content technologies and platforms that improve quality or speed; Use AI writing tools (e.g., ChatGPT, Claude) as a deliberate part of your workflow for ideation, drafting, and iteration, applying editorial judgment to every output

Requirements

Proven experience creating content across multiple formats and channels, with a portfolio that shows range and quality; Experience in a B2B SaaS environment; A solid grasp of SEO fundamentals and conversion-focused writing; An understanding of marketing fundamentals, including funnel stages and how content serves each one; Technical comfort with CMS platforms and publishing and collaboration tools; Structured, integrated use of AI writing tools in your content workflow; Excellent English

Nice to have

B2B SaaS experience where your content contributed directly to pipeline, trial activation, or product adoption; Experience working with Product Marketing or Product teams on launch content or feature messaging; A product marketing background or training; A track record of turning content performance data into strategic decisions

Benefits

Flexible working environment with offices in the United States, Poland, Romania or Ukraine, or remote work from many countries; Competitive compensation and stock options, plus a performance-based bonus system; Professional growth and learning through courses, conferences, and learning resources; Health and well-being: comprehensive benefits tailored to each country, including health coverage, wellness programmes and fitness options; Quarterly company-wide Mental Health Days; Family-friendly culture, including flexibility for parents, airSlate Junior Club, company-wide family days and pet-friendly approach; Giving back through the airSlate Care programme; Open communication, including company-wide Q&A sessions with the CEO