Senior Digital Marketing Analyst

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. The Strategy & Activation team is the main interface between clients and the rest of the business. We are currently looking for a Senior Analyst to join the team. The Senior Analyst plays a key role within the Strategy & Activation team. Reporting into the Manager or Senior Manager, the Senior Analyst is responsible for both the management of clients day to day campaign based requests as well as campaign planning, set-up, optimisation and reporting.

Responsibilities

Manage and own campaigns across all multiple channels and platforms, optimising tactics and strategies to produce the best possible performance; Create media plans which demonstrate knowledge of your client account(s) and provide new testing ideas for further opportunities; Manage all operational work to launch a campaign from planning to set up to reporting; Own campaign execution & QA within the buying platforms, proactively troubleshooting issues as they arise; Optimise campaign performance against forecasts, driving results for continued improvement and providing new ideas and solutions; Produce weekly client reports with a summary and insights of campaign performance and learnings, explaining actions you've taken and the impact on the campaign; Manage day to day contact with clients to ensure campaign planning and management is in-line with client expectations, providing feedback and data driven recommendations; Own the performance part of weekly calls, providing additional detail and background when needed; Train and coach Analysts to develop and grow within the team

Requirements

1-2+ years of hands-on in platform experience, specifically in either paid search or paid social; A proven passion for digital media/advertising & technology; Excellent communication and presentation skills with strong ability to create and build relationships; Experience in client and account management; Ability to multitask with great attention to detail; Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies; Enjoyment when working as part of a team

Nice to have

Additional experience across programmatic display or video

Benefits

25 days annual leave, increasing to 28 days after 3 years; Option to buy additional annual leave allowance up to 30 per year; Healthcare cash plan; Monthly Wellness Allowance; Ride to work cycle scheme; Season ticket loan scheme; Work from Anywhere for up to 4 weeks per year; Hybrid working 3 days onsite and 2 days remote per week; Flexible working with start and finish times between 8am-10am and 4.30pm-6.30pm; Company pension contributions; Enhanced parental leave policies; Annual tuition budgets for out of work study; Mobile phone and home broadband reimbursements; Working from home equipment budget; Weekly free breakfast, fruit and drinks; Regular paid socials and social budgets