Senior Director, Brand and Growth New Initiatives

This role is responsible for what's next. You take on the strategic, often ambiguous work that expands Norton beyond its current state: major new product launches, new category or geography entry, white space opportunity development, brand transformation, and big campaigns that require both creative vision and commercial discipline. You are a big thinker and a challenger. You can spot where Norton should go, model why it makes sense, build the case to get there, and pitch it convincingly to leadership. You work at the intersection of brand strategy, integrated marketing, and business thinking: identifying opportunities, doing the analysis, and driving the cross-functional work to bring them to market. Success means Norton's next chapter is built with ambition and financial discipline, new businesses are launched well, the brand gets stronger over time, and leadership always has the insight and storytelling they need to make bold decisions.

Responsibilities

Identify, size, and prioritize new opportunities, including new categories, geographies, audience segments, and product expansions; Build rigorous business cases and construct a clear investment thesis; Pitch leadership and cross-functional partners for incremental funding and organizational commitment; Determine how to enter a new category, region, or white space; Bring a challenger mindset and look for disruptive opportunities; Own integrated marketing strategy and execution for Norton's biggest launches and strategic growth initiatives; Define target audiences, messaging frameworks, and launch tiers; Lead go-to-market planning across direct and indirect channels; Drive clear operational execution across marketing, product, analytics, regional, and channel teams; Own and evolve Norton's global brand strategy, including brand promise, narrative, voice, and visual identity; Build messaging systems that connect corporate brand narrative to product stories; Champion long-term brand investments; Lead major brand initiatives, including brand platform launches, website overhauls, wholesale channel entry, and new audience strategies; Lead the go-to-market strategy for unlocking new parts of the business: new geographies, channels, audience segments, or product category expansions; Define how Norton shows up in a new market; Design campaign architecture for major initiatives; Lead content strategy and creative production with the in-house agency team; Ensure assets work across the full funnel and are optimized for each channel; Evolve creative based on performance, product insights, and competitive signals; Work with Media and Analytics teams to size opportunities, forecast impact, set goals, and connect results back to strategy; Lead post-launch learning and translate into forward-looking strategy; Deliver clear, data-grounded performance stories to senior leadership; Ensure regional and partner teams have clear positioning, assets, and guidance; Bring regional and local market insight into global strategy and campaign development; Build strong working relationships and influence across teams; Manage and develop a global team of 2-3 marketers; Build ways of working that make the team faster, clearer, and more integrated; Use AI and new tools to improve how the team thinks, creates, and executes.

Requirements

15 or more years across brand marketing, product marketing, integrated marketing, or growth strategy; A track record of identifying white space opportunities, modeling market entry scenarios across multiple data types, and building business cases that win leadership investment; Proven experience pitching senior leadership for incremental budget: structuring the opportunity, making the financial case, and telling the story in a way that drives action; Experience figuring out how to enter a new category, geography, or audience from scratch: defining the approach, sequencing, channel model, and success criteria; Strong financial and analytical instincts. Comfortable working with market sizing data, unit economics, competitive benchmarks, and channel performance to frame an opportunity; A proven track record defining or evolving global brand strategy and translating it into campaign architecture and go-to-market execution; Direct ownership of major product launches or brand initiatives, including positioning, messaging, audience strategy, channel mix, and optimization; Experience leading significant brand campaigns: new brand platforms, website relaunches, wholesale or retail channel launches, or major audience expansion programs; A natural storyteller who can simplify complexity, frame decisions clearly, and communicate with conviction to executive audiences; A challenger who brings outside perspective, questions conventional assumptions, and actively looks for disruptive approaches to growth; Strong ability to build alignment across diverse teams on ambitious, ambiguous work; Experience managing agencies and creative budgets; Genuinely curious about AI and a track record of using it to improve the work.

Nice to have

Ideally in a technology, subscription, or consumer business with a complex product portfolio

Benefits

Flexible working options; Time off; Competitive pay; Benefits; Well-being programs