Senior Director, Demand Generation & ABM

We are looking for a Senior Director, Demand Generation & ABM to build and scale the signal-based, full-funnel engine that drives pipeline, bookings, and revenue for Pattern. You'll own the demand strategy across target account identification, awareness, engagement, conversion, and post-sale expansion, bringing together paid media, outbound, content, events, lifecycle marketing, and AI-powered tactics into one cohesive motion. This is a full-time role and will work a hybrid schedule based in Lehi, UT.

Responsibilities

Own the ideal customer profile and target account universe, and sharpen the lead scoring model beneath Pattern's existing tiered account lists against real conversion and close behavior; Run signal based programs across every stage of the demand funnel, coordinating paid, outbound, content, and events into one motion; Build and continually refresh an always on nurture motion across every channel, including email; Own the operating cadence with the sales team: shared account lists, handoff SLAs, and joint ownership of go to market strategy; Partner with sales to plan and deliver content matched to every stage of the sales cycle; Maintain a defensible, auditable view of what spend produces (anchored in Salesforce and Marketo), quantify the bookings marketing sources and influences, and partner directly with the CMO on building, defending, and reallocating the department budget; Manage a paid media manager, a team of demand and integrated marketing managers, and a lifecycle marketing manager against an efficiency target; Build out an autonomous AI layer across the function; Partner with Marketing Technology leadership on the tools and AI systems the team runs on, setting the standard for how the team uses AI without compromising brand judgment or data integrity

Requirements

15+ years of experience in digital and demand marketing, including 8+ years leading strategy and teams; Proven experience scaling paid media programs profitably and managing multi-million-dollar budgets across multiple channels; Experience developing multi-channel campaigns across email, content, events, outbound, and ABM, including complex, multi-stakeholder buying committees; Proven experience developing lead scoring and lifecycle/nurture programs and driving pipeline velocity; Strong experience with marketing analytics, attribution, and data-driven budget management; Experience with Salesforce, Marketo, and BI/reporting platforms, including building and validating lead scoring models; Experience applying AI and machine learning to marketing, including campaign optimization, personalization, predictive targeting, and creative production; Proven experience partnering with Sales, RevOps, Product, and Finance, including shared ownership of marketing budgets and go-to-market strategy; Prior accountability for marketing efficiency, ROI, and/or marketing-sourced and influenced pipeline; Bachelor's degree in Marketing, Business, or a related field, or equivalent experience

Benefits

Unlimited PTO; Paid Holidays; Onsite Fitness Center; Company Paid Life Insurance; Casual Dress Code; Competitive Pay; Health, Vision, and Dental Insurance; 401(k) match of 100% of the first 3% and 50% of the next 2% in eligible compensation deferred