Senior Director, Marketing Media

GEICO is seeking an innovative Sr. Director, Media to lead the modernization of our media practice. This individual will oversee GEICO’s omnichannel media strategy, lead end-to-end planning and drive executional excellence across all lines of business. The ideal candidate will have a strong track record in leading high performing teams in a matrixed environment operating at a rapid pace. Previous oversight of significant media budgets and experience stewarding large agency teams are required for this role. A successful candidate will demonstrate mastery of the art and science of Media.

Responsibilities

Engage with GEICO officers and senior leadership across the enterprise, along with external agency and sales executives; Represent the company’s interests in key media engagements to ensure program efficacy across all areas of investment; Build and foster strong partnerships with GEICO agencies and marketplace partners to achieve best-in-class programs, processes and governance; Translate business goals and strategies into actionable media strategies, including emerging media assessment, creative media solutions and KPI frameworks; Design annual and half-year media strategies across GEICO’s end-to-end marketing funnel for seven individual product lines; Develop comprehensive audience strategies and optimal targeting approaches; Deliver hands-on negotiation leadership on high profile investment agreements; Oversee quarterly delegation of a $1B+ Media budget across offline and digital media partners; Lead marketplace engagements and negotiations, including video upfronts and platform JBPs; Develop and implement detailed research and analytics solutions that provide modeling inputs for ROI projections and measurement; Champion marketing governance and steward brand safety; Design modern analytical frameworks to allocate and optimize media investments; Utilize all available resources and pursue new solutions for assessing and optimizing media investments; Demonstrate strong analytical skills to uncover and interpret insights from performance; Partner with Data Sciences to scale re-marketable consumers and increase audience understanding; Identify and pursue white space opportunity and emerging innovations; Champion innovation agenda and AI experimentation; Build an internal team of high performing media professionals while managing a large agency partnership; Foster collaboration across Marketing practices to drive integrated campaign planning and execution

Requirements

15+ years of experience in media planning, buying, and strategic partnership development; Advanced knowledge of both traditional and digital media channels, with the ability to plan at both the local and national levels; Experience leading high performing teams in a matrixed environment operating at a rapid pace; Previous oversight of significant media budgets and experience stewarding large agency teams; Successful track record of providing strategic recommendations and performance analyses to senior leadership; Well-versed in audience development/activation (1/2/3P data); Experience with analytical models such as MMM with a deep understanding of how to leverage such models to forecast spending and attribution; Previous Upfront planning experience, directing negotiations with suppliers; Success in navigating ambiguity and fast-paced marketing environments; Requires travel (20% of time) including occasional weekend travel and off-hour projects; Mastery of the art and science of Media

Nice to have

Experience working on portfolio brands is a plus; Previous positions in transformational organizations a plus

Benefits

Comprehensive Total Rewards program; market-competitive compensation; 401K savings plan vested from day one with a 6% match; performance and recognition-based incentives; tuition assistance; mental healthcare; fertility and adoption assistance; workplace flexibility; GEICO Flex program (ability to work from anywhere in the US for up to four weeks per year)