Senior Executive, Buying (Non Biddable)

Responsibilities

Serve as key point of contact on brief delivery responses and work with Agency Planner in developing tactical strategies/responses; Compile all necessary media recommendations (i.e. media schedules) from respective WPP Media Buying teams; Oversee end-to-end project management of campaign brief and delivery; Be responsible across all campaign tracking and reconciliation requirements (including KPI delivery); Support the Director of Campaign Delivery team to strategize key account campaigns and ensure optimal delivery and performance alongside with all WPP Media Agencies and WPP Media Buying teams; Share regular updates with Agencies on campaign performance, such as in-flight optimizations and necessary schedule adjustments; Assist WPP Media agencies on consolidating data for ad hoc based reports (e.g. CSI/Savings Report/Cost Avoidance); Deliver holistic cross channel campaign analysis (i.e. mid and post campaign reports) working with respective buying teams to provide actionable insights and optimisation recommendations; Identify new product opportunities that will enhance clients’ digital front; Roll out test and learn initiatives to drive continuous improvements in campaign performance; Take an active role in developing broader biddable or digital strategic recommendations and best practices to scale impact at market and regional level; Any other project or tasks as assigned from time to time

Requirements

Knowledge and passion for digital marketing: digital display, digital branding, digital direct response, SEM, video & mobile; Able to harvest vast amounts of information, news, data, and research and distill the most important/relevant information for your accounts and their clients; Ability to influence without authority; Leadership skills demonstrated by self-confidence, good judgement, sound decision-making, empathic listening, flexibility, self-motivation and ability to challenge the status quo; Team player demonstrated by the ability to receive and provide feedback professionally, thrive and collaborate in a cross-functional environment; Strive for excellence demonstrated by setting high standards for yourself and others, committed to continuous improvement and deliver results despite constraints; Relationship skills and aware and respectful of diversities; Bachelor’s degree, or equivalent diploma, in disciplines as STEM, Digital Advertisement/Media, Mass Communication or relevant experience; 1 year minimum hands-on experience in at least one of the non-biddable channels; At least 1 year within internal/external engagement capacity; Strong experience in end to end project/campaign management; Solid understanding of digital media ecosystem and technology; Project management and ability to handle multiple stakeholder levels; Able to effectively develop and motivate people to achieve joint goals; Meticulous attention to detail and effective communication skills

Benefits

Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Employee resource groups; Frequent in-office events