Senior Executive, Performance APAC

We are looking for a highly motivated Senior Executive Performance to join the WPP Media. As the primary point of contact for your clients, you will manage their advertising needs end to end across all channels, including developing and maintaining strong relationships with clients, understanding their business goals, and translating these into effective advertising strategies. You will oversee the entire campaign lifecycle, from initial strategy and planning to setup, execution, and ongoing optimization.

Responsibilities

Act as the primary point of contact for clients and manage their advertising needs end to end across all channels; Communicate with clients, providing regular updates on campaign performance, industry trends, and new opportunities; Maintain strong, long-lasting client relationships and provide recommendations to help clients achieve their business goals; Collaborate with clients to define measurable campaign objectives; Develop comprehensive advertising strategies and media plans across all relevant channels; Use WPP Media workflow management tool to capture campaign requirements and allocate resources; Oversee implementation of advertising campaigns, ensuring timely launch and accurate setup; Manage campaign budgets and track spending to ensure optimal ROI; Leverage internal teams (e.g., creative, analytics) to ensure seamless campaign execution; Monitor and optimize campaign performance using WPP Media and/or other relevant tools; Ensure client spends are reconciled post campaign and liaise with Finance on client billing and vendor invoicing; Analyse data to uncover insights and implement changes that enhance campaign performance; Conduct A/B testing to optimize conversions, engagement, and other KPIs; Generate reports from WPP Media proprietary dashboard for clients; Analyse campaign data to identify trends and provide strategic recommendations

Requirements

1-2 years of total work experience in the media industry or as a performance media executive; Good communication, presentation, and interpersonal skills, with the ability to build strong relationships with clients and internal stakeholders; Strong analytical and problem-solving abilities, with a meticulous data-driven approach to campaign planning, management and optimization; Ability to work independently and as part of a team in a fast-paced, deadline-driven environment; A 'can-do' attitude

Nice to have

Some understanding and hands-on experience across several advertising channels (biddable and non-biddable media); Prior experience using analytics tools, e.g., Google Analytics, Adobe Analytics, Evogenious (TV), Clear Decisions, Microsoft Excel, Microsoft PowerBI

Benefits

Competitive medical, vision, and dental insurance; Group retirement plans; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Employee resource groups; Frequent in-office events; Opportunities for professional development and growth across WPP Media and WPP networks