Senior Executive, Strategy

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Goat is WPP Media’s influencer solution, helping global brands harness the power of social and creator-led content to deliver measurable impact. This is a UK based role and requires individuals to have the right to work in this location.

Responsibilities

Analyse & dissect briefs to identify the need for creative and/or performance strategy in client proposals and RFPs; Support the development of strategic proposals, ensuring timely completion; Develop an understanding of the wider context surrounding each client and project; Contribute to integrated strategies, including culturally relevant and reactive ideas; Ensure clarity and consistency in campaign messaging and strategic direction; Conduct research using insights and distil findings into actionable recommendations; Collaborate closely with the campaign team to maintain alignment in creative strategy throughout campaign delivery; Review client-facing materials, ensuring accuracy in grammar, style, and content; Lead brainstorming sessions, using data and insights to inform creative ideas

Requirements

1-2 years of experience in a similar strategic role; Strong written communication and note-taking skills; Tech-savvy, with experience working remotely (preferably on Mac OS); Proficient in social media platforms, with a strong understanding of their unique features and audiences; Proficiency in PowerPoint / Google Slides (essential); Right to work in the UK

Nice to have

Knowledge in paid media; An eye for design or prior experience in design; Client-facing & presenting experience; Familiarity with Adobe Photoshop; Familiarity with Excel / Google Sheets; Mac OS (preferred)

Benefits

Leverage extensive global WPP Media & WPP networks; Employee resource groups; Frequent in-office events; Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days