Senior Field & Demand Generation Marketer

We are seeking an Atlanta-based, high-execution Senior Field & Demand Generation Marketer to own lead generation, demand capture, and activation support for PlayOn’s Advertising and Brand Partnerships team. Sitting embedded within our B2B Marketing Team, this role serves as the growth engine for our high-impact media properties, including MaxPreps, and key events, such as the Flag Football Showdown, and high school Game of the Week events. You are a true full-stack B2B marketer: comfortable building automated outbound email campaigns in Pardot/HubSpot, executing targeted LinkedIn social pushes and targeted ads, surfacing customer success stories/case studies, and coordinating on-site event logistics and sponsor brand activations.

Responsibilities

Design, launch, and optimize outbound email marketing campaigns targeting brand decision-makers; Manage and maintain lead lists, target account segments, and automation workflows in Pardot (or HubSpot) and Salesforce/Booster; Partner with operations to enrich contact databases using tools like ZoomInfo, Apollo, or customized scraping solutions to hit monthly outreach targets; Develop monthly outbound newsletters and personalized 1:1 email sequences highlighting new brand deals, milestones, and high-visibility media opportunities; Own B2B organic and paid social media presence (primarily LinkedIn) targeting advertising prospects; Collaborate with internal teams to build compelling brand partnership case studies, media kit collateral, and recap decks; Work directly with the internal communications team and external PR agency to promote key advertising deals, corporate milestones, and major events; Coordinate production, shipment, and deployment of event signage, flags, t-shirt giveaways, and branded assets for marquee events; Act as the marketing liaison for event venues and sponsors to ensure high-visibility brand activations; Work directly with school communications, local school contacts, and production teams to ensure seamless execution for sold sponsor activations and unsold branding plays

Requirements

Atlanta-based; 5+ years of B2B field marketing, demand generation, or growth marketing experience; Hands-on proficiency with Pardot, HubSpot, or similar B2B marketing automation platforms, combined with Salesforce CRM experience; Demonstrated ability to build, segment, and clean lead lists, and execute both cold email cadences and warm lead-nurture tracks; Experience leveraging LinkedIn for demand generation and coordinating with internal PR stakeholders or external agencies to amplify brand news; Experience organizing event signage, vendor collateral, and physical brand activations on-site at venues; A full-stack mindset—ability to write copy, pull reports, coordinate logistics, and build email templates independently in a fast-paced environment

Nice to have

Prior exposure to media sales, ad tech, sponsorship marketing, or sports/entertainment media is highly preferred

Benefits

Multiple medical insurance plans to choose from; Dental, vision, life and disability insurance; Employee Emergency Fund; Company equity (stock options); Open PTO policy; 401K plan with company match; Hybrid/flexible work environment