Senior Field Marketing Manager, Partners

The Senior Field Marketing Manager, Partners will help drive the field marketing for Justworks' partner ecosystem—working with brokers, accounting firms, technology partners, and channel organizations to drive pipeline and revenue. This is high-impact work where you'll design programs that work for both Justworks and our partners, then execute them alongside sales teams. Your field marketing expertise directly shapes how we grow through partnerships.

Responsibilities

Design and execute partner programs tied to pipeline goals. You'll run events, webinars, co-branded campaigns, and activations that drive demand across your partner channels; Partner with sales teams across Brokers, Accounting Partnerships, Technology Alliances, and Channel Sales. You're aligned on strategy, pipeline targets, and execution; Build scalable partner programs. Create toolkits, messaging, and resources that partners can use to execute campaigns on their own, not just one-off activities; Run integrated campaigns that connect partner activities to broader company demand gen. You orchestrate events, email, content, and digital—making sure it all works together; Own the budget and vendors. You manage program spend and vendor relationships (including co-marketing funds) to maximize ROI; Track what works. Monitor partner-sourced and partner-influenced pipeline. Use data to optimize where you invest and which programs drive results; Be the marketing expert in the room. Advise internal teams and external partners on strategy, execution, and what's working

Requirements

5+ years in field marketing or B2B demand generation, with meaningful experience working with partners or indirect sales channels (brokers, accountants, resellers, technology partners); You know field marketing fundamentals. You've executed regional campaigns, aligned with sales on pipeline, managed events, and measured results; You're a cross-functional partner. You work effectively with sales, partnerships, and marketing teams. You manage multiple stakeholders and keep programs moving; You're data-driven. You track pipeline contribution and ROI. You use data to make better decisions about where to invest; You thrive in ambiguity. Partner marketing is evolving, and you're comfortable building strategy as you go

Nice to have

Experience in HR tech, payroll, fintech, or SaaS; Background selling to or through SMB or mid-market segments; Familiarity with Salesforce, Marketo, HubSpot, or similar tools; Knowledge of ABM or regional field marketing strategies

Benefits

great benefits; wellness program offerings; company retreats; ability to interact with and learn from leaders in the startup community