Senior Global Performance Marketing Manager

We are looking for a Senior Global Performance Marketing Manager in London to own paid media strategy and execution across our global demand generation campaigns (UK&I, Europe and North America). Reporting to the Director of Global Demand Generation and working in close partnership with the Senior Global Campaign Manager, you will be responsible for how we reach our Ideal Customer Profile (ICP) - translating campaign narratives and messaging into high-performing paid media programmes that drive pipeline and closed-won bookings. You will define how we show up in-market: architecting campaigns in-platform, shaping audience segmentation, setting the testing framework, and leading the relationship with our paid media agency. This is a specialist role operating within a sales-led GTM motion and an ABM framework.

Responsibilities

Own and scale paid acquisition across channels - including LinkedIn, Meta, and Demandbase; Lead media planning and budget allocation; Architect campaigns in-platform; Lead audience segmentation; Define creative requirements and ad formats for each channel; Own the testing framework; Manage our paid media agency partnership; Deliver channel performance reporting; Build robust attribution and measurement; Collaborate with Regional Demand Generation Managers on local market strategy; Proactively identify opportunities to improve campaign processes, platform performance, and testing rigour.

Requirements

You have a minimum of 5–8 years of solid paid media or performance marketing experience, ideally within B2B FinTech, payments, or SaaS; You have proven experience executing within a sales-led go-to-market engine rather than self-serve, with familiarity of ABM and enterprise buying cycles; You have hands-on expertise with paid media platforms and are comfortable owning campaign architecture end-to-end in-platform; You are analytically strong, with the ability to interpret performance data, run structured tests, and turn insights into clear recommendations for both media optimisation and creative direction; You have experience managing agency relationships, setting clear expectations, and holding partners accountable to performance; You are proficient in campaign-related technologies including CRM, MAP, and ABM platforms.

Nice to have

Ideally within B2B FinTech, payments, or SaaS

Benefits

Wellbeing - stay healthy with dedicated support and medical cover; Work away scheme - gives you the option to work away from your country of residence for up to 90 days in any 12 month period; Adaptive Working - allows you to work flexibly, around your lifestyle; Parental leave - to suit everyone embarking on life's great adventure; Learning Budget - lead your own development with an annual learning budget; Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’)